It's not surprising. Most of Microsoft's attempts at advertising make them look stupid. The Gates/Seinfeld ads? They just made the company look aimless. They made the company look like they didn't know what people wanted or why Apple was doing well. These new "laptop hunter" ads hit Apple where it hurts. While one can argue that Apple's computers don't cost more than an identically spec'd PC, the problem is that very…
This is a huge sampling space fail, but anecdotally, the other day I sent my macbook into Apple care. They replaced the logic board, heatsink arm, display, and half the case (the latter for a cosmetic issue that was absolutely not under warranty). The machine was out of my hands for exactly 22 hours (fedex priority ftw). I paid $0 for this service (applecare was $300 several years ago). All of that to say, find me a…
AppleCare for a $1700 MacBook Pro costs $350. Does that mean one in every five MacBooks is broken beyond repair within 3 years? Or does it mean that you severely overpaid for your insurance?
I'm aware that AppleCare doesn't just cover the parts but the labor as well, but their margin on hardware is probably somewhere around %40, so that covers the labor easily.
I guess all hardware vendors would absolutely love to sell you a luxury insurance like that and if they're not idiots they treat people paying like kings accordingly (e.g by doing it quickly and not saving on shipping fees).