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Why Real Estate Tech Is So Attractive For Founders

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Re: Why Real Estate Tech Is So Attractive For Founders

#91
Rent payment processing is another hard business to enter. It's not so much technically a difficult problem as a fraud problem.

The problem with online payments is chargebacks. Except now instead of say a few hundred dollars, what happens if you have a tenant that does a chargeback for half a year's worth of rent? That's a LOT of money!!

And unlike say a retail company where you can vet your own customers, you cannot vet the tenants of your customers (the property owners). Therefore if someone is renting to lower quality tenants, and there are chargebacks, what happens? Who's responsible? How long will it be before you start to have problems with the credit companies? How long before the payment processing company will require all kinds of hoops before they accept people into their systems?

You basically need to become a Paypal for online payments. And so most of your time ends up being spent dealing with fraud because the amounts are so big and as a result the impact is so large. That's the hard problem you have to resolve to stay in that business.

All the while remember that payment processing is a low margin business. You cannot charge more than 3-5% for accepting credit cards. For many property owners paying an extra 3-5% to accept rents is a non-starter. remember that real estate renting is often a business built on leverage, so when you make 5%, that's 5% of the leveraged amount and can be quite significant in comparison to your cash investment. It's a double edged sword, and getting hit with an addition 3-5% can have a significant impact.

During all this time remember that there are tenants who are actively looking for these kinds of rentals, to take advantage of this possibility. They aren't the majority, but at the same time the majority of rentals don't accept credit cards for rent payments.

What we tend to see people asking for this are trying it for the first time. Most will eventually find a way to try it, and after a short while the vast majority stop because of the above. You generally only see the bigger companies offer it over time, and that's because they are bigger and can more easily absorb the issues. Not only that but they have processes in place, have better negotiating power, and so on, so it's easier in comparison for them. But that generally means you're dealing with companies with thousands of units, and they aren't the bulk of investors and/or property management companies in the market.

It's a tough business. It's really a subset of a Paypal/Stripe type of business, but with larger amounts and biggest potentials for fraud...

Re: Why Real Estate Tech Is So Attractive For Founders

#92
I've noticed that most people here when thinking about real estate related business focus on finding rentals. That's because that's what renters tend to see and therefore know.

Unfortunately happens to a very saturated business. Not only that but it's extremely hard to make a profit. Who pays for the service? I've yet to see anyone but the property owner that's lasted.

But more importantly is it worth paying for? Is the website big enough to have enough people looking on it for rentals? Maybe craigslist, but what about a new website?

It's a chicken and egg problem. Until you have enough rentals no one uses your website to find rentals. So what these companies tend to do is scrape content, or load it from somewhere. But is it sustainable?

It basically falls into a winner takes all type of business. And sadly I haven't anyone get big enough to take a commanding lead, so most look like sites that were slapped together and eventually had to fall back to ads, and then have been left to slowly rot. Not all but that's the majority...

Re: Why Real Estate Tech Is So Attractive For Founders

#93

Firstly I'm the founder and owner of LandlordMax Software ( http://www.LandlordMax.com ), a property management software company. The company has been in business for over 10 years now and has been growing quite well over the years: http://www.followsteph.com/2013/08/07/landlordmax-2012-2013-... The real reason you don't see many new flashy new trendy apps is that creating real estate related generally a hard problem…

How did you get your foot in? Since you said there is a moat in this industry.

Re: Why Real Estate Tech Is So Attractive For Founders

#94

Firstly I'm the founder and owner of LandlordMax Software ( http://www.LandlordMax.com ), a property management software company. The company has been in business for over 10 years now and has been growing quite well over the years: http://www.followsteph.com/2013/08/07/landlordmax-2012-2013-... The real reason you don't see many new flashy new trendy apps is that creating real estate related generally a hard problem…

How did you get your foot in? Since you said there is a moat in this industry.

The most basic answer, time and effort. It takes at least a few years to get into that market. You may be able to shortcut your way by spending large amounts of money, but otherwise it's just time and effort.

A good analogy that I like to use, as imperfect as it is, is a car company. Getting your first car takes time, there's no way around this. You can't just slap together parts and expect to be a major industry competitor right away. It takes an investment of time and/or money.

You also can't slap together parts so that it looks all nice and shinny but miss many glaring functionality. Sure I can build a vehicle with an engine, but how many people will buy my nice and shinny vehicle if it doesn't include say temperature control? Or if you can't go faster than 20 mph? Or if it has no headlights? Even simple things as not having wipers can be problematic if you don't live in a desert location.

So you have to do much like Kia and Hyundai did. It takes a large effort to get going. You build a good car, sell it at an affordable price, and continue to develop it and improve it over time. There's no shortcut, you can't just build a car over a weekend or a few months. It takes some time to get going.

And of course a lot of the lessons need to be learned along the way. Until you start, you might not realize that you can't use say part x because although it's nice in a simple car, it can't handle temperatures below say 40F, which means that although it can work in California, the car is completely useless in the northern parts of the world.

In other words you have to be willing to invest time and effort. A shinny new car will only go so far if it doesn't work. New cars that are branded lemons quickly get eliminated from the market, no matter how new they are. And those cars that are really good continue to sell year after year. They do get refreshed from time to time, but you definitely don't refresh them every 2-3 years.

Re: Why Real Estate Tech Is So Attractive For Founders

#95

Rent payment processing is another hard business to enter. It's not so much technically a difficult problem as a fraud problem. The problem with online payments is chargebacks. Except now instead of say a few hundred dollars, what happens if you have a tenant that does a chargeback for half a year's worth of rent? That's a LOT of money!! And unlike say a retail company where you can vet your own customers, you cannot…

I don't think many (any?) landlords accept payment by credit card. Usually these payment solutions are tied to a bank account where the rules are much different.

Re: Why Real Estate Tech Is So Attractive For Founders

#96
post #46

Earlier quoted context omitted.

I'd suggest adding contact info to your profile and talking about your problems here. Hopefully you'll pique some interest and have some email waiting later.

Contact Info done. Sorry about missing day-one stuff. Since ideas are a dime a dozen: Glassdoor for Apartment Rentals: Tenants give their address and rent amount per month in exchange for access to everyone else's data. Know what other people are actually renting for, not landlord asking rates. Why is there no data on what your neighbor just signed his lease for? Angelist for Real Estate Imgur for Excel Nextdoor for…

"Imgur for Excel" is the most disorienting startup summary I've ever seen. We must use imgur differently... or Excel.

If any of your ideas would be potentially useful internally too, you might be better off hiring people rather than finding a cofounder.

Re: Why Real Estate Tech Is So Attractive For Founders

#97
post #95

Rent payment processing is another hard business to enter. It's not so much technically a difficult problem as a fraud problem. The problem with online payments is chargebacks. Except now instead of say a few hundred dollars, what happens if you have a tenant that does a chargeback for half a year's worth of rent? That's a LOT of money!! And unlike say a retail company where you can vet your own customers, you cannot…

I don't think many (any?) landlords accept payment by credit card. Usually these payment solutions are tied to a bank account where the rules are much different.

Some do. And we get many requests from people who want to. As such we tend to try to inform them about the potential costs and risks associated. In many cases they had no idea, so it usually ends there.

But yes some landlords do. But it rarely tends to last long. All it takes is one bad tenant to fully appreciate the potential risks you're exposed to, because remember that rent is generally applied against a mortgage.

Re: Why Real Estate Tech Is So Attractive For Founders

#98
post #68

Very true, I'm currently experiencing the same problems. I am a medium size landlord in NY, owning a nice mix of 1-4 family homes, a few mixed use commercial buildings, and an apartment building. I mostly buy homes, renovate, and rent out, but occasionally resell as well. My technological needs as a landlord are completely unmet with affordable and worthwhile solutions. It is unmet to the point where in the last year…

Sounds interesting. How do I get a hold of you?

Re: Why Real Estate Tech Is So Attractive For Founders

#99
post #96

Earlier quoted context omitted.

Contact Info done. Sorry about missing day-one stuff. Since ideas are a dime a dozen: Glassdoor for Apartment Rentals: Tenants give their address and rent amount per month in exchange for access to everyone else's data. Know what other people are actually renting for, not landlord asking rates. Why is there no data on what your neighbor just signed his lease for? Angelist for Real Estate Imgur for Excel Nextdoor for…

"Imgur for Excel" is the most disorienting startup summary I've ever seen. We must use imgur differently... or Excel. If any of your ideas would be potentially useful internally too, you might be better off hiring people rather than finding a cofounder.

I suspect he's after something a little like Google Docs?

Otherwise, following his description literally, he wants a web-based way to share read-only copies of random spreadsheets.

Re: Why Real Estate Tech Is So Attractive For Founders

#100

Firstly I'm the founder and owner of LandlordMax Software ( http://www.LandlordMax.com ), a property management software company. The company has been in business for over 10 years now and has been growing quite well over the years: http://www.followsteph.com/2013/08/07/landlordmax-2012-2013-... The real reason you don't see many new flashy new trendy apps is that creating real estate related generally a hard problem…

Nice it's working for you. IN my home country (Brazil) we are still making them use the computer.

I tried to build something that would lead to a better real estate search but I didn't even get an answer from most of them.

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