First I've heard of it, but I had the same reaction as Cringley. Maybe it's an age thing. "Imagine v1 of Big Brother's -- or NSA director Keith Alexander's -- most inflamed fever dream: a sensorbot shaped like a Russian nesting doll wearing a Hindi-cow smile. Then terrifyingly name it "Mother" and build it specifically to monitor as many facets of your personal life as it can. Are you schvitzing yet?" http://www.info…
There are certain stylistic choices a writer can make that labels him as an instant idiot in my world. I chose not to read that link in full due to the word chosen here.