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Google to Acquire Nest

investor.google.com

31–40 of 590 posts

Re: Google to Acquire Nest

#32
post #10

Seriously not trying to troll, but could someone help explain where Google might see 3.2 billion dollars of value in a company that pretty much just sells a successful thermostat?

Google has a long history of paying to acquire talent. I assume this isn't any different. Nest made an extremely popular in-home device; Google wants to buy that mojo.

Re: Google to Acquire Nest

#34
post #12

The cynic in me shudders at the possibility of Google adding even more real-world data like temperature preference and lifestyle factors to their massive data portfolio. The idealist in me is incredibly excited at the possibility of Nest's fundamental strengths being bolstered by Google's coffers.

Am I the only one that doesn't get chills up their spine whenever Google breaks into some new market? I see very little possible misuse of temperature preference (of all things...) and very great possible gains. The more intimately a service knows you, the more personalized and relevant data it can bring. And another thing, I am really sick and tired of tempering or being told to temper my enthusiasm for some new tec…

What about the ability to know when someone is in your home and when someone is not?

If Google records that data (say, to be able to provide you with a handy chart of your energy use and some ways to improve it), the potential I am more worried about is the fact that the data exists makes it possible to subpoena.

Re: Google to Acquire Nest

#36
post #23
post #6

Coming soon: audio ads, broadcast throughout your home via your Nest Protect. Since it knows if you're moving, it can wait and play the ad when it knows you're there, allowing Google to charge a higher cost per impression.

Sounds silly, but people pay Tivo a subscription fee every month and they pack that thing full of ads.

The only ads on Tivo that I can remember is a single line item on the home screen, and this was almost always for some VOD service.

There was also the thumb integration (you could thumbs-up some ads from either live tv or your recordings, which would pull up a new page with info about whatever was being advertised, occasionally a video), but this is about as unintrusive as it gets (a small icon on the top right whenever a compatible ad is played).

Has this changed in the newer revs? I'm honestly curious.

Re: Google to Acquire Nest

#39
post #7

"Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement to buy Nest Labs, Inc. for $3.2 billion in cash." Can that be right? $3.2 billion? That's a crazy huge sum.

They have paying customers. It matters.

Re: Google to Acquire Nest

#40
post #14
post #3

Given Google's history with acquisitions, as a Nest owner, I'm not thrilled to hear this. Hopefully they let it run as independently as possible.

Google always shuts stuff down. Which is just a big laugh when its an internet application, but not so funny when its your thermostat. Anyone know what happens when GOOG shuts off the Nest system? Hopefully the thermostat reverts to at least a simple dumb mode rather than shutting everything off?

I doubt Google would shut down a $3,200,000,000.00 acquisition.
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