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New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

discover.store.sony.com

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Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#31

Post by serf »

[deleted] wrote: post #9
alan_cx wrote: post #6

Earlier quoted context omitted.

Changed perception? That has to be insane. Just a mere funky web page and you go from not interested to wanting to buy? Good grief. I am stunned that a mere web page can do that for any one in actual reality. You seem far too easily bought. Here, have a shiney thing, there you go...... I had no idea people were so easily manipulated, and equally happy to say so in public. I really don't get on with these scroll down…

[deleted]

Nah.

You're the asshole. I didn't think you were an asshole for falling for marketing gimmickry (because that's what it's for), but combined with the PC nonsense trying to persuade someone to self-censor for having a different opinion than yours..

plus you blamed The Bad Things on coffee.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#34

Post by tagawa »

robin_reala wrote: post #24

Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.

My guess is it's to get attention by sparking discussions like this.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#35

Post by gnaffle »

ChrisNorstrom wrote: post #3

The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…

Well, my feeling was the opposite. I was impressed with the execution, but not the content. My first thought when I read "it's about what we make you feel", was that someone at Sony saw this spot by Apple and decided they wanted to do something similar: http://www.apple.com/designed-by-apple/

They start by saying "we are engineers, but we are also artists", then they spend the rest of the ad creating this separation between engineers and artists, that seems to be common to most electronics companies, like this:

"You don’t wear a TV. You do wear the Personal 3D Viewer. So, we had to rethink our process. We started by designing from the inside out but ended up with a chunky, unwieldy viewer. So we reversed tack and designed the outside first. Only then did we arrange the internal workings and make something desirable to both watch—and wear."

The reality is that Sony has _always_ been focused on how things look and on making things smaller, there are many stories about how their product managers would carry around a wooden replica of the final product as they wanted it to be, challenging the engineers to make it smaller and make it all fit (open up an early MiniDisc player, and you'll see this process at work :).

So this just makes the whole ad look like it's created by a marketing department that doesn't know anything about Sonys history and its design philosophy.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#36

Post by robin_reala »

gbog wrote: post #32

Very choppy and hard to go back. On the plus side, I didn't know about these "Smartphone Attachable Lens-Style Camera", is there someone here able to tell me if it is worth it? (I have a Galaxy Note and no other camera).

DPReview had a preview in September: http://www.dpreview.com/previews/sony-cybershot-dsc-qx100

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#38

Post by anujkk »

gbog wrote: post #32

Very choppy and hard to go back. On the plus side, I didn't know about these "Smartphone Attachable Lens-Style Camera", is there someone here able to tell me if it is worth it? (I have a Galaxy Note and no other camera).

Like many other verticals there are many technological innovations happening in photography too. This "smartphone attachable lens-style camera" is one of these recent innovations. I can't comment on quality of the lens itself but they must be far better than that of a standard camera installed on mobile phones. These lenses can be used both attached/detached to the mobile phone. They use NFC (if your phone is into that sort of thing) or create their very own Wi-Fi signal to connect with the phone.

I first read about such lenses and other similar products on http://photojojo.com/store/ . They have such products for both android and iphone.

Now, is it worth it? Depends on your requirements. If you don't want to get into professional photography but still want to improve the quality of your photographs you can use one of these. However, remember that these don't replace DSLRs.

1. Mobile Camera : average quality/almost zero creative control/very good mobility

2. Mobile Camera + Lens accessory : better quality/almost no creative control/good mobility

3. Point & Shoot Camera : decent quality/little creative control/good mobility

4. Hybrid/Zoom Camera : decent quality/very high optical zoom/decent creative control/poor mobility

5. Mirrorlesss/Interchangeable Lens Camera : Good quality/Good Creative Control/average mobility

6. DSLRs : Good quality/Good Creative Control/Poor Mobility

I personally prefer to keep [1] in my pocket & [5] in my bag(along with lenses). I also have an old Zoom Camera that usually sits in my home. I occasionally use it together with a teleconverter lens to take photographs of sun, moon & objects/people that are far far away.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#39

Post by jffry »

Geee wrote: post #30

What's the point of these scrolling sites? It's really hard to control the scrolling speed and stop just in the right place. Just let me press a button and then proceed to the next "slide" if you want fancy transitions.

I agree, and on this site, over on the far right side, are some little rectangles you can click to jump between the sections (albeit still with the animations, but sped up).
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