New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
discover.store.sony.com
New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
1–10 of 105 posts
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#2clickable: http://discover.store.sony.com/be-moved/
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#3The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer)
The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch. I think there are better, simpler, less choppier ways that this brand message could have been conveyed.
Alternative: Slides/pages with full screen video? Take each scene and separate it into it's own full screen "slide" (not slide show but one slide after the other on the page) and each mouse scroll moves you down to the next slide.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#4The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…
It makes me wonder why they don't just show a much higher quality and perhaps smaller file size video, and then overlay links etc over the top based on keyframes.
I guess it comes down to fashion and at the moment these animated scroll things are it...
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#5>" A journalist once called us a guinea pig because the results of our experiments were copied by others.It was meant as an insult, but we took it as a compliment. Combining artistry and engineering IS an experiment—but when artists work with engineers, every day is a chance to be moved."
Found this at bottom of page
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#6The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…
Changed perception? That has to be insane. Just a mere funky web page and you go from not interested to wanting to buy? Good grief. I am stunned that a mere web page can do that for any one in actual reality. You seem far too easily bought. Here, have a shiney thing, there you go...... I had no idea people were so easily manipulated, and equally happy to say so in public.
I really don't get on with these scroll down animated sites.
As usual with these things, I don't see anything useful or informative on the landing part of the page, begin to scroll, see I'm expected to scroll for god knows how long incase there is anything useful, all I usually see is show off animation, I sigh, then close the page.
Why am I suddenly expected to constantly scroll these things? Is it just so some web developer can show off their latest, now tired, seen it all before now, trick?
I want to land on a page, see if its worth anything, then possibly click for more info. If I want to see an animation, video, or what ever, just show the darn thing in a normal video. But I want a choice there, not a silly site that auto starts it, often hurting my ears, or waking up the house, with full volume in the process. If the landing page gives me interest, I'll happily watch a short advert, animation, or whatever to get more info.
Why all this scrolling? There are much simpler ways to show all this, without me having to almost work to get to see it. Its not my message, its theirs. Why are they making it harder for me to see their message? I just left the page.
Just me?
Oh, BTW, I have some magic beans for sale on a pretty website. Any takers?
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#7Interesting experiment, but even chugs along on my latest generation rMBP in Chrome. Meh
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#8clickable: http://discover.store.sony.com/be-moved/
Just realized how lazy I've become, thank you.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#9The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…
Changed perception? That has to be insane. Just a mere funky web page and you go from not interested to wanting to buy? Good grief. I am stunned that a mere web page can do that for any one in actual reality. You seem far too easily bought. Here, have a shiney thing, there you go...... I had no idea people were so easily manipulated, and equally happy to say so in public. I really don't get on with these scroll down…
[deleted]
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#10All that, and they couldn't get the damn Twitter icon right.