We stopped advertising on Facebook • Hacker News Board

Re: We stopped advertising on Facebook

#101

Post by yebyen » Sat, Jan 11, 2014, 3:32 AM UTC

aestra wrote: post #96

yebyen wrote: post #74

Earlier quoted context omitted.

It's the message printed on the label on every bottle. Read it carefully. The beer achieves the self-described rating of... drinkable. That's not very high marks!

Haha I'm sorry! I didn't know that, that's why I said "what?" I don't read the bottle because I am a huge beer snob who doesn't ever touch a Budweiser. But I'm just one of those beer snobs who really likes drinking a good brew, not one that talks about "camel overtones" or other stuff or whatever that means. Reading beer reviews makes me angry.

I pledged a fraternity and one of the brothers made us all learn the slogan from the Budweiser bottle, so now whenever anyone mentions Budweiser I think of it, and it is really funny. I'm honestly not sure if I've ever drank Budweiser since college, but its outstanding drinkability rating, I will not forget!

Re: We stopped advertising on Facebook

#102

Post by Idothis » Sat, Jan 11, 2014, 5:59 AM UTC

All this talk about facebook advertising not gener

Re: We stopped advertising on Facebook

#103

Post by e12e » Sat, Jan 11, 2014, 6:22 AM UTC

polymatter wrote: post #48

morley wrote: post #28

Earlier quoted context omitted.

I don't think the person you replied to is 100% on the money, but assuming he is, the companies would still need to advertise so that the venue or the restaurant purchased that product. And the venue / restaurant is going to choose what they think people like, so smart brands would still advertise to the end consumer.

If you are advertising to decision makers in a restaurant, there are probably much more effective ways of reaching them than mass TV ads.

Yes and no. I imagine (yes, that means I made it up) that with a big enough brand, venues can piggyback on your life-style mass marketing. Both in terms you brainwashing their customers to ask for it, and in the more subtle way that carrying your brand will allow the venue to associate itself with your image (eg. Bollinger, Carlsberg etc).

Re: We stopped advertising on Facebook

#104

Post by Idothis » Sat, Jan 11, 2014, 6:25 AM UTC

I don't see why people are complaining...facebook's job is to get your product/services in front of your would-be customers. It's your duty or the duty of your marketing department to brainstorm winning strategies to engage your audience.

Re: We stopped advertising on Facebook

#105

Post by e12e » Sat, Jan 11, 2014, 6:28 AM UTC

unclebucknasty wrote: post #43

When launching something new about mid-last year, I went back on my long-standing feeling that FB was esentially worthless for companies (I generally don't believe that people really care about busineses on FB). So, I went ahead and created a page, whereupon FB immediately began pushing me to buy likes (as I call it) or promote my page (as they call it). It felt extraordinarily scammy, especially given that I would t…

I think the issue is more that facebook inflated likes by interfacing with companies, killing the "organic" likes at the same time. I no longer see most likes from my friends -- not because they've stopped like-ing things -- but because facebook is unreasonably throttling the activity stream for some reason. Why would I be friends with these people on facebook if I didn't want to see some of their activities -- or want them to see some of my activities? I don't get it.

Re: We stopped advertising on Facebook

#106

Post by corobo » Sat, Jan 11, 2014, 7:29 AM UTC

unclebucknasty wrote: post #43

When launching something new about mid-last year, I went back on my long-standing feeling that FB was esentially worthless for companies (I generally don't believe that people really care about busineses on FB). So, I went ahead and created a page, whereupon FB immediately began pushing me to buy likes (as I call it) or promote my page (as they call it). It felt extraordinarily scammy, especially given that I would t…

There must have been something off there.. my most recent Facebook campaign got just shy of 200 likes for a £15 (~$25) ad

Re: We stopped advertising on Facebook

#107

Post by dclara » Sat, Jan 11, 2014, 7:46 AM UTC

From business point of view, we want to push our ads to the users. So forget about buying "likes", but use "Clicks to Website, Website Conversions". Anybody has any successful story on that kind of ads on FB?

The targeted users become victim, though.

Re: We stopped advertising on Facebook

#108

Post by corobo » Sat, Jan 11, 2014, 7:50 AM UTC

the_watcher wrote: post #54

ig1 wrote: post #15

It's a pretty weak article, if they wanted to drive traffic to their site why were they focusing on getting likes rather than CTR ? Doing internal FB advertising only really makes sense if you have a strong FB presence (i.e. Facebook game or if you push lots of sharable content via your FB page).

Exactly. They went about it backwards. They should have focused on driving traffic (website clicks). A successful traffic-driving campaign has a byproduct of likes. Even better, those likes tend to be people who used and actually liked your product, rather than those who just clicked like. NOTE: If you have less than 1000 likes, you should pay for likes until you get up to that number, as it unlocks some advertiser f…

What features are unlocked? I only know of boost but that appears at 50 likes. I can't see anything different on my page with >1000.

Re: We stopped advertising on Facebook

#109

Post by emkemp » Sat, Jan 11, 2014, 10:02 PM UTC

sandieman wrote: post #73

notastartup wrote: post #69

Earlier quoted context omitted.

Overall, it's a sinking ship. People don't go checking out someone's profile looking to buy car insurance, people don't check the news status looking to read more about plumbing in the local hood. Hardly on Google's level imho. Facebook is used like a yearbook you check everyday but only a couple of pages in your interest. Unless they start watermarking profiles with ads it's hardly going to even get most people's at…

People don't watch television to watch commercials. People don't drive on the freeway to see billboards. This argument that advertising must be like google "advertise people looking for things" is not the value Facebook is offering advertisers. It's offering something significantly different and in many ways bigger. "Advertise people when not looking for things"

"People don't watch television to watch commercials."

The Super Bowl is a notable exception.

Re: We stopped advertising on Facebook

#110

Post by unclebucknasty » Sun, Jan 12, 2014, 2:22 AM UTC

corobo wrote: post #106

unclebucknasty wrote: post #43

When launching something new about mid-last year, I went back on my long-standing feeling that FB was esentially worthless for companies (I generally don't believe that people really care about busineses on FB). So, I went ahead and created a page, whereupon FB immediately began pushing me to buy likes (as I call it) or promote my page (as they call it). It felt extraordinarily scammy, especially given that I would t…

There must have been something off there.. my most recent Facebook campaign got just shy of 200 likes for a £15 (~$25) ad

I'd be interested in knowing what the average is.