TLDR: We were paying for likes on Facebook, even though we had no idea what they were or why we wanted them. We also haven't done any research on other ways to advertise on facebook because we assume that's the only way.
We stopped advertising on Facebook
91–100 of 111 posts
Re: We stopped advertising on Facebook
#92Whatever nice algorithm or perfect code facebook could uses for the advertising the problem will always remain, people go on facebook to connect with other people, or to peep on people they don't know - that's its market share, nothing more and I don't think they can change that. It's a flawed model and I don't think it'll survive for long. It could have become a great protocole if it had been open since the start, but it'll probably have the same ending as... what was it, myPlace?
Re: We stopped advertising on Facebook
#93facebook also ditching sponsored stories as of apr 9
Re: We stopped advertising on Facebook
#94I think Facebook Ads to get likes are really good to get those first 100 or 1000 likes that make you look like a serious product. However, you should never expect that ad spend to generate any other value than that.
in that case you can just buy 10k chinese likes on ebay for a dime. They are worthless except increasing the counter.
I've tried that but they disappear after a while. The ones you get from Facebook Ads are real people who will also normally like your posts etc.
Re: We stopped advertising on Facebook
#95I think Facebook is making mistakes. Adwords grew explosively, but relative to the expectations of Facebook, Google looks patient. Adwords didn't start off with ten million customers with endless budgets. They started off letting people buy $20 worth of ads at 5¢-50¢ per click. Some people figured out ways of selling ebooks or whatnot at a profit and figured out things like split testing, conversion tracking and such…
Overall, it's a sinking ship. People don't go checking out someone's profile looking to buy car insurance, people don't check the news status looking to read more about plumbing in the local hood. Hardly on Google's level imho. Facebook is used like a yearbook you check everyday but only a couple of pages in your interest. Unless they start watermarking profiles with ads it's hardly going to even get most people's at…
I agree with a lot of this, and sure no one goes out looking for a plumber on Facebook but Faceboook advertising really does work. Tons of case studies show that it is extremely effective especially with CPCs < $.10 and such.
Re: We stopped advertising on Facebook
#96Earlier quoted context omitted.
What? Is this a plug for Budweiser? They are a terrible beer that is getting more terrible. www.businessweek.com/articles/2012-10-25/the-plot-to-destroy-americas-beer
It's the message printed on the label on every bottle. Read it carefully. The beer achieves the self-described rating of... drinkable. That's not very high marks!
Haha I'm sorry! I didn't know that, that's why I said "what?" I don't read the bottle because I am a huge beer snob who doesn't ever touch a Budweiser.
But I'm just one of those beer snobs who really likes drinking a good brew, not one that talks about "camel overtones" or other stuff or whatever that means. Reading beer reviews makes me angry.
Re: We stopped advertising on Facebook
#97Earlier quoted context omitted.
Overall, it's a sinking ship. People don't go checking out someone's profile looking to buy car insurance, people don't check the news status looking to read more about plumbing in the local hood. Hardly on Google's level imho. Facebook is used like a yearbook you check everyday but only a couple of pages in your interest. Unless they start watermarking profiles with ads it's hardly going to even get most people's at…
First there is a business model to be had trying to sell car insurance to people while they're checking out someone's profile. Rather, there is a business model to be had trying to slowly change people's association with the brand trying to sell them insurance. It's not high CPC/CPM but Facebook have a lot of inventory and potentially good "demographic" data. Second, a big part of being native is letting the right ad…
>> BTW, buying is not a huge part of adwords. In fact, it's pretty hard to get a positive ROI on a "product" purchase campaign.
Great point.
If I understand you correctly you are talking about how adwords link to marketing landing pages that _give away_ something valuable to the user like an ebook in exchange for your email address. In this way they convert you by slowly giving away more value, building trust, and upselling premium offerings, etc.
Re: We stopped advertising on Facebook
#98I think Facebook is making mistakes. Adwords grew explosively, but relative to the expectations of Facebook, Google looks patient. Adwords didn't start off with ten million customers with endless budgets. They started off letting people buy $20 worth of ads at 5¢-50¢ per click. Some people figured out ways of selling ebooks or whatnot at a profit and figured out things like split testing, conversion tracking and such…
Overall, it's a sinking ship. People don't go checking out someone's profile looking to buy car insurance, people don't check the news status looking to read more about plumbing in the local hood. Hardly on Google's level imho. Facebook is used like a yearbook you check everyday but only a couple of pages in your interest. Unless they start watermarking profiles with ads it's hardly going to even get most people's at…
They can't monetize? They already are. I think your sentiment might apply, though. Due to the context of facebook, they probably won't be able to monetize at a Google-like scale.
The Facebook data is worth a lot, though. Google knows what you're looking for, and Facebook knows what you're already into. For best results, an advertising network would have both pieces of data.
Re: We stopped advertising on Facebook
#99Earlier quoted context omitted.
People don't watch television to watch commercials. People don't drive on the freeway to see billboards. This argument that advertising must be like google "advertise people looking for things" is not the value Facebook is offering advertisers. It's offering something significantly different and in many ways bigger. "Advertise people when not looking for things"
I've discussed this a few times with people and I think I disagree, sort of. People don't watch television to watch commercials but strange as it seems that ad for fairy dishwashing liquid is very natural to what TV does. TV makes culture, especially low brow culture. It decides what is popular, trend, famous, etc. The laundry detergent on TV is the famous laundry detergent, just like the actor on TV is the famous on…
The examples to counter this are beyond just television.. people don't goto airports to get advertised with IBM or barracuda advertising.
People don't goto football games to watch the Goodyear blimp.
People never ask to be advertised to but..,
Where people go in mass, advertisers want to reach them.
There is no place people go consistently more than Facebook and they have the best mechanism for targeting so many niche sets of users.
And to argue facebook isn't culturally relevant vs TV. I'm a little bit lost with that one. Memes and videos everyone must watch are a cultural phenomenon heavily driven by Facebook.
The fact that Facebook advertising targets you so well (or not) is something that is a common conversation just like talking about the annoying (or not) commercials that exist on TV.
Re: We stopped advertising on Facebook
#100Earlier quoted context omitted.
> I don't really think [brand advertising] has anything to do with it. [...] Soft drink choices come down to availability most of the time. Coca Coca spends about $3 billion a year on advertising. [1] I couldn't find a breakdown for how much is brand-building versus other goals, but I think we can agree it's a lot. That suggests two hypotheses: A) People in charge of a $3 billion budget for an incredibly profitable a…
I'm going to go with B. Just because "everyone is doing it" doesn't mean they know what they're doing. Coke spends a ton of money on advertising because they want more sales and common wisdom says the way to get more sales is to spend a ton of money on advertising. It might work, it might not, but it isn't a simple 1 to 1 thing and it works differently on different people. On a personal note, I grew up drinking Coke…
There was a really great discussion on Reddit (of all places) about the purposes and results of advertising. One of the things someone brought up was that a lot of times, ads are there to reinforce your existing preferences and purchasing decisions, and not to influence your making of them.
Post: http://www.reddit.com/r/explainlikeimfive/comments/14y695/el...
See the first reply to the first post:
> Holy fuck. You're right. I bought a car recently, and while the TV spots had nothing to do with my decision, now when I see them, I sing along with the song and cheer at the TV and shit.
It turns people who bought your product in to people who are fans of your product, which makes them more likely to become repeat purchasers (and less likely to seriously consider other brands when it's time to purchase).