81–90 of 111 posts
I don't see how advertising on facebook is less interesting because of that, it's just that you've got to do it right, and facebook as a fresher market, may still have much better returns than more established advertising systems like adwords.
Their overall monetization plan with pages seems terribly short sighted. I've been pitching how to limit reliance on FB to clients for a while now, as we turn to other sources for social acquisition. I think this could be damaging in the long term for FB as this will likely become the trend. A bit unrelated but if Facebook wants to make truckloads of money... I am still trying to figure out what the holdup is for an…
As for Facebook for advertising your products i.e links to your product pages or website, the ROI is worse. But I keep using it however, because in my market, using Adwords is no more affordable, I roughly pay $0.03 for a Facebook ad click, while the same costs me $0.25 on adwords. That's why I had to give up on Adwords.
I think Facebook is making mistakes. Adwords grew explosively, but relative to the expectations of Facebook, Google looks patient. Adwords didn't start off with ten million customers with endless budgets. They started off letting people buy $20 worth of ads at 5¢-50¢ per click. Some people figured out ways of selling ebooks or whatnot at a profit and figured out things like split testing, conversion tracking and such…
The mistakes that FB are making have more to do with them going back on their word and constantly moving the goalposts. First, you could easily get likes and share with them. Then, you had to essentially buy likes to speak to everyone. Now, you have to buy likes and then buy the right to speak to everyone. It's not right, and it's a horrible experience, both as a user and an advertiser. When I like a page, it means I…
But I agree with you. They encouraged advertisers to get likes by advertising and let them believe that is valuable. Then they devalued the likes (this happened almost naturally, people like too many things). So, they did screw their customers around.
Earlier quoted context omitted.
How can it be debatable? Either your sales increased, or they did not increase. If your page views went up but your conversion rate dropped by the same amount, that would be worthless traffic. This is an honest question as why should we believe anything you say if you're not even doing the basic maths? Did you measure anything?
I should clarify: It was debatable whether or not it increased revenue enough to justify the costs (both time & monetary) involved. What it came down to was that it wasn't profitable enough to justify the opportunity costs of executing FB instead of other avenues.
I now just challenge anything without numbers, it's frustrating to read wooly posts about SEO or online advertising that aren't explicit. You always wonder if they actually know what they're talking about or just one of those useless 'theory' guys.
Earlier quoted context omitted.
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
If you think that the way you experience the taste of what you eat and drink is not influenced by advertising, think again.
In the last 3-6 months many of the Co's I've been working with have greatly expanded their FB advertising with CPA's on par or better than Adwords Search. It's very important to separate branded and non branded search terms on Adwords when evaluating a campaign. Non branded is what matters for evaluating effectivess of Search campaigns.
FB has a huge advantage in demographic targeting. There are only so many relevant queries on Adwords and once you have covered your bases with relevant KW's, its hard to profitably scale past that stage. You can endlessly optimize but the gains are incremental.
I agree that buying likes on FB is not great, the exception is if your super targeted by demo and location, and then do friends of friends lead campaigns on top of the newly acquired likes, that can work, but it takes patience and a bit of budget.
FB's rising stock price is a direct result of their expanding share of advertising budgets.
Earlier quoted context omitted.
Overall, it's a sinking ship. People don't go checking out someone's profile looking to buy car insurance, people don't check the news status looking to read more about plumbing in the local hood. Hardly on Google's level imho. Facebook is used like a yearbook you check everyday but only a couple of pages in your interest. Unless they start watermarking profiles with ads it's hardly going to even get most people's at…
People don't watch television to watch commercials. People don't drive on the freeway to see billboards. This argument that advertising must be like google "advertise people looking for things" is not the value Facebook is offering advertisers. It's offering something significantly different and in many ways bigger. "Advertise people when not looking for things"
I think that is debatable. Sure, BMW could target young Asian kids with rich parents on facebook, but there's already a rather big demographic targetting with the likes of Youtube and Google's data on a user. Google's reach of your demographic and browsing history paints a far more clearer picture for a potential advertiser, as you are more likely to notice an ad campaign when it's displayed before a youtube video or a blog you read. Facebook would be great for someone showing off their purchase not necessarily for buying products through poorly placed ads that your brain is trained to ignore.
"We stopped advertising on Facebook to get Facebook “likes”, because we felt that it was a giant fruitless scheme of making Facebook rich. " Yes, if your only objective is to get Facebook likes don't do that. And by the way they don't seem to get Facebook. Or Social Media Advertising. But I hand to them that 'like' has become a random thing.
Everyone I've ever seen who has talked about how much they 'get' Social Media Advertising has been a snake oil salesman.
However this is not about "getting" (and bragging) this is about "not getting"
But you're right, if the person is bragging this is usually a red flag.
It's like someone bragging about "How they know how to write stories with Word" or how they can totally "Do calculation with Excel"
Earlier quoted context omitted.
You are accounted for and not the off the grid. You are influenced by your friends and culture. Brands try to penetrate both. You have just offloaded some of your choice/reference to friends and internet when your ready to look. They they get you.
> You are influenced by your friends and culture. Brands try to penetrate both. Not so much. I have few friends, and their opinions don't influence my buying decisions. I could care less about brands. Show me the money (cheapest option of greatest quality, based on independent research usually wins). I understand I'm an outlier. I'm just looking at it as an older millennial who doesn't use the radio or TV (paid pando…
Which isn't to say that you're not the exception, just that generally speaking everybody thinks they're the exception. So how you think you buy things doesn't mean much; you'd have to have someone outside your own head look at your purchasing patterns to know for sure.