Back in the old days, businesses advertised in order to sell their product. Anyone still doing that?
Back in the old days, businesses sold a product. Anyone still doing that?
Yes
We stopped advertising on Facebook
21–30 of 111 posts
Re: We stopped advertising on Facebook
#22"We stopped advertising on Facebook to get Facebook “likes”, because we felt that it was a giant fruitless scheme of making Facebook rich. " Yes, if your only objective is to get Facebook likes don't do that. And by the way they don't seem to get Facebook. Or Social Media Advertising. But I hand to them that 'like' has become a random thing.
Everyone I've ever seen who has talked about how much they 'get' Social Media Advertising has been a snake oil salesman.
Re: We stopped advertising on Facebook
#23I think Facebook Ads to get likes are really good to get those first 100 or 1000 likes that make you look like a serious product. However, you should never expect that ad spend to generate any other value than that.
in that case you can just buy 10k chinese likes on ebay for a dime. They are worthless except increasing the counter.
Re: We stopped advertising on Facebook
#24In the expense of time I'll keep this short: Facebook likes are more important than you may considered. After working with online marketing we found out that Facebook suggest your likes to people in your networks. That means if you like a certain page, your friends are most likely going to be shown that like, hence increasing the possibility of them liking your page.
I myself have discovered many pages, articles and even bought products online based on what Facebook suggests I should like. Like the shoes I'm wearing now. It really does work even though there isn't an easy way to track it. Don't underestimate what a Like can do.
Re: We stopped advertising on Facebook
#25Facebook may be targeting more traditional big brand advertisers than it is small business advertisers (who need ads to convert to sales in a much tighter window). e.g., the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. Yet, over time, get exposed to enough of those ads, and when it's time to buy, your han…
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
If that is true, why would these companies spend so much on advertising?
Re: We stopped advertising on Facebook
#26I use FB advertising to generate leads for my retail education business. We use Adwords too.
CPL via FB is about $1 (we're in India) and the CPL via Adwords is about 80 cents. Conversions: FB is basically garbage, less than .5%, while Adwords does way better and gives a positive ROI.
I have used Adwords retargeting but not FB retargeting, has it been beneficial to anyone?
Re: We stopped advertising on Facebook
#27Buying likes (beyond a certain point) anymore is largely an outdated methodology. Once you've got a significant number of likes for your Page on Facebook (which is kind of a case-by-case number, depending on your brand, business, demographic, etc) you don't need to focus as much as building an audience.
Facebook has released a wealth of tools via their advertising platform in the last 12 months that make serving ads to the users you want to reach a much easier prospect. You don't need a super-large 2 million user base Page in order to get the word about your product out. Granted, you do have to pay for distribution now, instead of a few years ago when it was free, but the tools that are available (ad units, targeting, etc) are vastly better than what was available 2-3 years ago.
So, the article is correct in it's denouncing the value of a "like" on FB, but that value was always due to drop. Having more fans early on in the days of Pages was the main indicator of the success that a brand was having on FB. Those days are long gone, and [FB] marketers have to be more intelligent and deliberate about their strategies, and they have to be willing to put their money where their mouth is.
Re: We stopped advertising on Facebook
#28Earlier quoted context omitted.
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
If that is true, why would these companies spend so much on advertising?
I don't think the person you replied to is 100% on the money, but assuming he is, the companies would still need to advertise so that the venue or the restaurant purchased that product.
And the venue / restaurant is going to choose what they think people like, so smart brands would still advertise to the end consumer.
Re: We stopped advertising on Facebook
#29Earlier quoted context omitted.
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
I'm not so sure, at least on the beer front. I grew up in St. Louis, home of Budweiser. Everything in the city is named after one of the members or former members of the city, and just about every event in the city is sponsored by Anheuser-Busch (owner of Budweiser). I have since left the city, but if I'm looking for cheap, crappy beer that's available at any bar, I reach for a Bud-something-or-other.
You may have a point, growing up in the Philadelphia area, if I want a crappy beer I instinctively go for Yuengling.
Re: We stopped advertising on Facebook
#30I found that using FB advertising to promote your website or product works:
http://bigosaur.com/blog/28-facebook-ads-android-players
I would use it as a sales funnel, but anything beyond that would belong into "Brand Recognition" which is really impossible to measure anyway and only the biggest brands who target general population should do it.