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Get Facebook WiFi for your business

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Re: Get Facebook WiFi for your business

#91
post #8

> Customers simply check in to your location on Facebook to connect to free Wi-Fi wow. not only do they get you to sign up for an account, they also get more insight into your movements/migrations by forcing you to use a feature that (for now) you can disable. nobody says you have to use the service but we'll see how many more sell out for it. edit: read more How do I edit the Wi-Fi code my customers use to skip chec…

If you don't like it, don't buy a Facebook WiFi router.

For our business use case, this is perfect.

Re: Get Facebook WiFi for your business

#92
post #2

And so Facebook encroaches upon the physical world to anchor itself -- storefront businesses will come to rely on Facebook to sell personalized ads. I wouldn't be surprised if Facebook gets to access data about who purchases what and when. If you don't think Google will be doing the same thing with LTE-enabled cars, think again. Their partnership with automakers is no small challenge, and the data gathering opportuni…

And so Facebook encroaches upon the physical world to anchor itself

Not sure if you intended to sound so pessimistic but surely that's only a good thing? From a business perspective, this is an incredibly clever service. From a users perspective, this is an incredibly useful service.

Everyone seems to forget that Facebook users are not the consumer, they are the product being sold. If, by using this service, Facebook delivers me alarmingly specific adverts, then so be it. I've yet to be hurt by looking at an advert.

Re: Get Facebook WiFi for your business

#93

Earlier quoted context omitted.

I wouldn't be surprised if Facebook gets to access to data about who purchases what and when The upside would be that you at least wouldn't keep seeing ads for things that you just purchased, as Facebook would know that you already have them. Kind of a crappy silver lining, I know.

I wouldn't bet on it. Amazon knows exactly what I just bought and still shows me 100 different variations on it "recommended" for me.

I've often wondered why they do this. I see more variations of items I just purchased rather than accompanying/related items.

Re: Get Facebook WiFi for your business

#94

Earlier quoted context omitted.

I wouldn't be surprised if Facebook gets to access to data about who purchases what and when The upside would be that you at least wouldn't keep seeing ads for things that you just purchased, as Facebook would know that you already have them. Kind of a crappy silver lining, I know.

I wouldn't bet on it. Amazon knows exactly what I just bought and still shows me 100 different variations on it "recommended" for me.

That's because it is just doing item-based collaborative filtering, right? It works beautifully other times. I bought chopsticks once and it showed me not more chopsticks, but other accessories for sushi, etc.

Re: Get Facebook WiFi for your business

#95
post #52

This has been available for several months now. To answer a few questions I've seen, it uses a typical captive portal approach, so an unencrypted WiFi hotspot. Upon connection, you are redirected to an encrypted site with embedded Facebook account verification, at which point you can go wherever the Internet service lets you. The router typically has content filtering and also tracks Internet usage (bandwidth, visite…

Does the system let you create a new facebook account or only login with an existing one?

If I were to see this system in place, I'd just create a new fake facebook account. So long as the system doesn't have some draconian 'log in with an account older than 1 month with 10 friends' type thing, I don't think I'd mind, and I'm solidly in the 'facebook is evil' crowd.

Re: Get Facebook WiFi for your business

#96
post #92
post #2

And so Facebook encroaches upon the physical world to anchor itself -- storefront businesses will come to rely on Facebook to sell personalized ads. I wouldn't be surprised if Facebook gets to access data about who purchases what and when. If you don't think Google will be doing the same thing with LTE-enabled cars, think again. Their partnership with automakers is no small challenge, and the data gathering opportuni…

And so Facebook encroaches upon the physical world to anchor itself Not sure if you intended to sound so pessimistic but surely that's only a good thing? From a business perspective, this is an incredibly clever service. From a users perspective, this is an incredibly useful service. Everyone seems to forget that Facebook users are not the consumer, they are the product being sold. If, by using this service, Facebook…

Oh, most definitely is it a good thing. Their initial foray into consumer products -- the HTC First -- was an absolute disaster. Strategically speaking I would not at all be surprised that this quells the fears surrounding Facebook's future, especially if it gains traction.

We're witnessing the end of anonymous free wifi, and nobody is better equipped for identifying users than Facebook.

Re: Get Facebook WiFi for your business

#97

Earlier quoted context omitted.

If your business depends on WiFi (e.g. Coffee Shop), this could potentially hurt business. Only ~50-70% of US Internet users use Facebook and that is dropping. As a business owner I'd be concerned about alienation. Facebook is far from universal and many avoid it (especially the younger crowd).

A hybrid approach would be nice for your example: check in on Facebook to get online yourself, or go ask the barista for the WiFi password

I've been in a coffee shop that does this. You can either set the password yourself or log in via facebook. Don't remember the exact workflow, but it's possible.

Re: Get Facebook WiFi for your business

#99
post #52

This has been available for several months now. To answer a few questions I've seen, it uses a typical captive portal approach, so an unencrypted WiFi hotspot. Upon connection, you are redirected to an encrypted site with embedded Facebook account verification, at which point you can go wherever the Internet service lets you. The router typically has content filtering and also tracks Internet usage (bandwidth, visite…

Does the system let you create a new facebook account or only login with an existing one? If I were to see this system in place, I'd just create a new fake facebook account. So long as the system doesn't have some draconian 'log in with an account older than 1 month with 10 friends' type thing, I don't think I'd mind, and I'm solidly in the 'facebook is evil' crowd.

I would just do the check-in and set privacy to "Only Me" - like I do every time an app share-walls me.

Re: Get Facebook WiFi for your business

#100
post #71

Earlier quoted context omitted.

I wouldn't be so sure, I am positive Amazon still bombards me with Kindle Ads despite owning a couple already :)

It has always struck me as odd that Amazon shows me ads for things I had searched for and didn't buy as though I didn't already know about those products. Seems they should perhaps show me what other people bought that searched for similar or the same products as myself.

From my experience with retargeting it drives amazing lift in conversions. A lot of platforms allow you to do this dynamic ad placing where you show the recently added item in a cart, but not purchased.

Also, let's not forget that Amazon is obsessed with testing, I am sure they have troves of it to back up everything they are doing.

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