This is one of PG's frighteningly ambitious problems and I believe it's an important (and really hard) problem. I think the answer is to focus on an important niche and grow from there. DDG has done a good job by focusing on privacy; they're currently at nearly 4m queries per day. I'm starting by building the search engine I want to use while writing code, which does parallel searches of different parts of the web dy…
It would be nice if you could add a privacy policy to your "about" page that disclosed what kind of data you collect about your users' queries.