151–160 of 164 posts
There is definitely some room for fresh approaches to content discovery, knowledge indexing, and finding answers. New startup(s) or Google rediscovering itself?
It is getting more difficult for SMBs to promote their products and services through organic search position.
Earlier quoted context omitted.
This. What I despise the most is their hypocrisy and the clean face their Head Hypocrite Matt Cutts always wears when answering those SEO questions. So you have the biggest search engine in the world and all the transparency you can think of consists on putting a man in front of a camera like a country preacher, always saying things that leave open spaces of interpretation?
Because, what? You expect Cutts to be on the phone handling calls from irate webmasters instead? If Google sells me ad-space - or a Nexus - and then doesn't respond when I have a problem, that's bad. But if your pages drop in the search result rankings, suck it up and maybe pay a bit more attention to the spirit of that preaching - Google owes you ZERO customer support if all you're paying for is snake-oil from some…
> You know all those bloggers/SEOs at MOZ giving webmasters tips and tricks on how to rank higher? Well, they never said: “Guys, you gotta do basic on-page SEO, buy quality links and you will rank higher, that’s all you need to know.” Instead they keep selling stories how their clients rank using “white hat” SEO. GrantTree is ranked pretty high against our competitors on several keywords that are important to us. Thi…
Curious: Would you still write the article if the link was nofollow? And what links are you requiring in the byline? I'm very suspicious of any company asking to "guest post".
Typically I've written the article before passing it on to someone, so in those cases, obviously the question doesn't apply. In the latter case, if someone asks for me to e.g. write about tax credits for their site, then it's only polite for them to allow us to include a byline without nofollow.
> And what links are you requiring in the byline?
Hah, whatever I can get :-) Depends on the site, obviously, but if I can get links to some of our topic pages with the right text, I'll go for that! (e.g. http://www.ec1capital.com/blog/rd-tax-credits-explained).
We don't "ask to guest post" as a company, though I've offered to write some good original content on occasion, but only in person and with no pressure.
> You know all those bloggers/SEOs at MOZ giving webmasters tips and tricks on how to rank higher? Well, they never said: “Guys, you gotta do basic on-page SEO, buy quality links and you will rank higher, that’s all you need to know.” Instead they keep selling stories how their clients rank using “white hat” SEO. GrantTree is ranked pretty high against our competitors on several keywords that are important to us. Thi…
So you want people who need grants to buy your service. Instead of convincing Google that your website is the best place for grants, you write a bunch of (good!) articles about grants and then place house ads for your paid service. Observations: 1. As a product search experience, that is still horribly broken. 2. It is still good for the web, incentivizing you to create quality content.
Earlier quoted context omitted.
> Even if you use nothing but white-hat and above-board SEO strategies, you're at risk of your page getting penalized or delisted This rather suggests that what you're calling "white hat" is a slightly less white shade than you may think. After all, who exactly is defining what "above board" is here? You're talking as though Google has some kind of responsibility to you. They don't. You are not their customer. Their…
Google had a monopoly and exerts market power over the internet. They legally do have a responsibility to the public. I'm getting pretty tired of the attitude that they have no responsibility to anyone other than those who buy advertising from them since it's blatantly false.
Google clearly does not have a monopoly on search.
For example, slap-up-media.net spammed us today, offering to pay us to publish guest posts written by them. I'd really like to know who their clients are (but would not risk accepting their offer out of curiosity).
FULL DISCLOSURE: Im an Expedia employee (inbound marketing director, covering SEO), although Im currently at the end of my notice period. (Im leaving in two weeks). Also, I worked in the B2B division, nothing to do with the consumer side that this article references. The author of the post linked above contacted me a couple of days before publishing it, to warn me that he would publish (quote: "damning evidence of ex…
I'll draw my conclusion among other things from statements such as:
Sure, there are some skeletons in SEO-closets, but thats the same for every single major site that has existed for a decade or longer, bar none.
Not only do you attempt to drag the whole web business through the mud after being caught with your pants down, you also personally insult people who have been opposed to these kinds of practices and still ran major sites for a long time.
If I were you, I'd keep quiet and seek a position somewhere unrelated to SEO and not taint Expedia's reputation even more by invoking the "everyone else is doing it" defense, which most people in the web business know is just plain wrong.
Also, I'd now expect people to scrutinize Wikipedia more, looking for spammy Expedia links. Thanks for the hint.