How Expedia Buys Its Way To The Top Of Google
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How Expedia Buys Its Way To The Top Of Google
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Re: How Expedia Buys Its Way To The Top Of Google
#2brb gonna declare bankruptcy (google ads are reallly expensive and lots of bot/garbage clicks)
Re: How Expedia Buys Its Way To The Top Of Google
#3This just adds to the list of why to hate Google.
Basically if you are either a big brand or a spammy company or have a nimble operation, you can afford to do grey & black seo. If you are a small business/ up and coming company white seo practices are the safe choice.
Re: How Expedia Buys Its Way To The Top Of Google
#4This just adds to the list of why to hate Google. Basically if you are either a big brand or a spammy company or have a nimble operation, you can afford to do grey & black seo. If you are a small business/ up and coming company white seo practices are the safe choice.
> This just adds to the list of why to hate Google.
Aren't all search engines susceptible to the same practices? How would you like to see them fixed?
Re: How Expedia Buys Its Way To The Top Of Google
#5I am a bit confused about the argument about Expedia not being penalized because they are spending on AdWords, wouldn't great organic rankings reduce their paid budget? And if Google penalizes them for legitimate reasons I doubt they would cut their AdWords budget.
I am sure Matt will provide more info soon especially after what happened to RapGenius.
Re: How Expedia Buys Its Way To The Top Of Google
#6This is why i don't follow what Google say about "correct" SEO. I just do what i know works for me.
Re: How Expedia Buys Its Way To The Top Of Google
#7brb gonna declare bankruptcy (google ads are reallly expensive and lots of bot/garbage clicks)
Since you joined just 3 days ago, just want to let you know that this isn't Reddit. Comments like this^ will be downvoted by most people here.
Re: How Expedia Buys Its Way To The Top Of Google
#8This kind of SEO hack seems hard to fix with an algo. One way might be to target "content" creators like Abby and Jennifer as they probably use Google+ (and probably other social networks) to promote their work. By targeting the writers and giving some penalty to everything they write as well as the site where the article is published, these sites will need to verify how good the writers are before accepting the guest post.
I believe avoiding targeting the big brands is for the better since giving bad reputation to the brand linked on these articles would backfire with false articles against competitors.
Re: How Expedia Buys Its Way To The Top Of Google
#9It seems that this is an awful thing that google is doing, but I really couldn't get very far in the article before getting tired of the author's unintentional schtick - the following is where I stopped:
"They don’t buy links? They don’t bribe bloggers? They don’t sell links on MOZ? Yes, you’re reading right. SEOs sell links on MOZ. But we all know this. It is so obvious. But MOZ is not the topic of this article.
And this is not going to be an article; I would like to look at it as a report. We will make a report about huge companies (we will start with one company), ranking for tens of thousands of keywords using black hat tactics. "
Re: How Expedia Buys Its Way To The Top Of Google
#10This just adds to the list of why to hate Google. Basically if you are either a big brand or a spammy company or have a nimble operation, you can afford to do grey & black seo. If you are a small business/ up and coming company white seo practices are the safe choice.
Note that the worst content farms either evolved from or bought second and third tier search engines (About.com, AOL) because they could sue Google in an antitrust lawsuit if they ever got burned for their crappy content and linking schemes.