Earlier quoted context omitted.
"This is unfortunate, because a more modest man could create a great tool like Alpha but then assume that he didn't know all of the ways that people would use it, and therefore not require interfacing with it through a broken natural language engine. Wolfram, on the other hand (like many bright people) assumes that only he knows the answers and doesn't bother to think that others might be able to do more with the too…
Steve Jobs only succeeded because he could really pitch his ideas. He could make people want his product ("reality distortion field"). Wolfram doesn't have that kind of charisma.
The only way to save wolfram alpha is to improve it. It is currently not a marketable product to the massive audience it is intended.