My Experience in the Educational Apps Market – 2013 report

Post by PierreA » Thu, Dec 19, 2013, 4:41 PM UTC

ommunist wrote: post #50

Thank you for the post, Pierre. It is very rare such figures appear for to be viewed by average Joe. As one can see the consumer market is very much biased towards the US. Is it because of marketing or because EU markets are so small? Is Russia relevant as an app market?

Post by jammmuel » Thu, Dec 19, 2013, 4:48 PM UTC

jpkenobi wrote: post #38

PierreA wrote: post #33

Earlier quoted context omitted.

yes it is still an open question for me. There are many big brands that don't do this - why ? I think everybody is experimenting in kids'app world - it's not clear as in games where (consumable) IAP are very profitable.

I think it's mostly because it's harder to market two apps than one. From my experience (I'm also developing educational apps for kids), what makes an indie iOS app a success is more and more determined by Apple's decision to feature it, and going up in rankings. With two apps, it'll be twice harder to get in the top 10, and you'll have to choose between one of them to be featured.

Post by ommunist » Thu, Dec 19, 2013, 4:57 PM UTC

PierreA wrote: post #51

ommunist wrote: post #50

Thank you for the post, Pierre. It is very rare such figures appear for to be viewed by average Joe. As one can see the consumer market is very much biased towards the US. Is it because of marketing or because EU markets are so small? Is Russia relevant as an app market?

If you put all EU markets together I think you've got something as big as the US (although one would need some figures to prove that). Now the issue is that you need to market in each country and in a different language. In addition, it is very complex to localize an if you do a literacy app - language, culture, way of learning, testing with teacher, etc... I don't know the size of the Russia market but I think it is…

Post by sampaq » Thu, Dec 19, 2013, 5:22 PM UTC

PierreA wrote: post #37

altcognito wrote: post #34

Hey Pierre, Thank you for this post. First, because I use your apps with my kids and they love them. Almost certainly one of the reasons your applications sell is because they are very good. It was recommended to me by a relative who is a teacher and I know she recommends it to others. These types of applications are the reason I purchased a tablet device: I am a very stingy person, but if a tool will engage my child…

Thanks ! Yes it's not a secret that the best way to market app is word of mouth but the issue is really to get a large user base so that it works. Happy to read that you play with your kids with my apps - I'm always thinking about that when I do an app because it is very important for me.

Post by tonyedgecombe » Thu, Dec 19, 2013, 5:35 PM UTC

booop wrote: post #25

tonyedgecombe wrote: post #3

Earlier quoted context omitted.

Aren't you afraid that by posting this you are going to attract a lot of unwelcome competition?

If you'll only spend your time working on a product for some niche that no one has found, you'll end up with nothing. Competition is inevitable, so it's best to face it and never fear it.