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Know Your Company grows up and moves out

37signals.com

1–10 of 41 posts

Re: Know Your Company grows up and moves out

#3
I like the pricing model. At first it reads like a one time sell ($100 per employee, once), but considering attrition, this is much more attractive for KYC since most companies have significant attrition. What's the typical tenure length at an American corporation? 2-3 years? 5 years? Also, the organizations that need this service the most might also have higher attrition to begin with. Clever.

Re: Know Your Company grows up and moves out

#4
post #2

I always feel like 37signals shares just enough to make you think you're part of their community, but not enough if in fact you actually were.

What does that mean? 37signals is a business. Savvy businesses create superficial communities for marketing, and 37signals is especially adept at doing that; they've even created a genuine community (Rails) which bolsters their bona fides. But they are at the end of the day a business. What information do you feel that they owe you that they haven't shared?

Re: Know Your Company grows up and moves out

#7
I'm surprised by the decision to spin off KYC: from what I understand, it fits nicely in 37signal's toolshed and would help cross-marketing quite well -- especially with those great numbers.

If I were to guess (and this is with the caveat that I'm not too privy to what the actual product is -- from what I can guess from the marketing copy, it's a mixture of one-time consulting and internal SaaS), the growth rate of the project is increasing in a way such that scaling on the part of 37signals is infeasible.

(Edit:) Napkin math: if a company grows from 25 to 40 over the course of two years, that works out to be $1500 over 24 months, or effectively $62.5/mo for KYC. It also strongly incentivizes the product (er, company) to help with a company's HR attrition and growth, which is neat.

Re: Know Your Company grows up and moves out

#8
post #2

I always feel like 37signals shares just enough to make you think you're part of their community, but not enough if in fact you actually were.

What did you want to know that we didn't share?

what your 3 favorite craft beers are!!

Re: Know Your Company grows up and moves out

#10
post #2

I always feel like 37signals shares just enough to make you think you're part of their community, but not enough if in fact you actually were.

What did you want to know that we didn't share?

The one time pricing is very interesting. How do you define the $100 one time pricing? What if you decide to cut the product in the middle, do you give a full refund? Is there a time limit (20 years) or is this for as long as the service is alive? Is there a limit on file uploads? Is there a small annual recurring fee for maintenance?
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