I feel like the propaganda here is that because RDBMS doesn't scale to youtube or google scale they suck and that's not true. Like SQL is a waste of time because at some point, you're going to need to shard your database.
Look, at that kind of scale, you're going to have problems with any solution to any problem. Handling that kind of scale is going to be expensive no matter what solution you implement, whether it's map/reduce or flat files or some other solution.
But deciding to build a system from the beginning on something non-relational because someday you may have to accommodate that kind of scale is an example of premature optimization. The vast majority of features you get with SQL are going to outweigh the limitations of noSQL.
I've worked on some pretty high scale systems built on SQL and yes, there are problems, but there's just something irrational going on here and it's off-putting. It's like we are throwing out the baby with the bath water or something.