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Ashton Kutcher launches A+: discover the best products through friends

aplus.com

21–30 of 49 posts

Re: Ashton Kutcher launches A+: discover the best products through friends

#22
post #9

Halfway down the first page I see the "EVGA SUPERNOVA NEX1500 CLASSIFIED POWER SUPPLY". I find it hard to believe this is that relevant to the target audience of this site, and it's too much of a coincidence that I just bought a bunch of computer parts from newegg and Amazon.

I see it, too, and I haven't bought computer parts like that in years, so I doubt it's retargeting. If you are concerned about that kind of retargeting, then it's probably newegg and Amazon you should stop using.

Re: Ashton Kutcher launches A+: discover the best products through friends

#23
post #4

This is about a year late to the "pinterest clone for shopping" party. Referly pivoted into something similar before shutting down, and I think Fancy is the major player in the space. Could be successful, but not terribly innovative.

Luckily (I guess) you don't necessarily have to innovate to be successful.

Re: Ashton Kutcher launches A+: discover the best products through friends

#24
post #7

Discover the best (Nikon) products from your friends (and people I advertise with)

Thought the exact same thing. But kudos to Nikon and Ashton that I automatically associate both of them.

Very good point. That campaign has apparently done well for them.

Re: Ashton Kutcher launches A+: discover the best products through friends

#25
I. Don't. Get. It.

You only get one good chance to make an impression. And although I see a lot of products blowing up my webpage, I have zero context about how anything works or why I should care.

Guys, if you are building something you want the world to admire -- take the approach of idiot-proof video games: walk me through the process of getting "my context" up-to-speed with "your context". It'll make all the difference.

Re: Ashton Kutcher launches A+: discover the best products through friends

#27
post #16

What is this? Social meets ecommerce meets meteor? This whole site is like you took a buzzword pipe bomb and set it off in a geocities data center. A+? What is he trying to do, get listed first in the internet phone book? I guarantee you his pitch involves a lot of lofty talk about consumer and social big data. There's a whole lot of synergy going on here! That being said I obviously wish him the best of luck.

As another commenter pointed out, if a celebrity wasn't behind this it wouldn't be getting much attention.

What a sad direction things are going. Celebrities want in on this piece of pie now... suddenly michaelochurch's forebodings about 'VC-istan' all seem very relevant.

Re: Ashton Kutcher launches A+: discover the best products through friends

#29
post #22
post #9

Halfway down the first page I see the "EVGA SUPERNOVA NEX1500 CLASSIFIED POWER SUPPLY". I find it hard to believe this is that relevant to the target audience of this site, and it's too much of a coincidence that I just bought a bunch of computer parts from newegg and Amazon.

I see it, too, and I haven't bought computer parts like that in years, so I doubt it's retargeting. If you are concerned about that kind of retargeting, then it's probably newegg and Amazon you should stop using.

I'm not concerned, actually I find that sort of retargeting preferable to less relevant ads. I was just intrigued because a 1500W power supply is a pretty niche gadget that I was surprised to see here.

Re: Ashton Kutcher launches A+: discover the best products through friends

#30
post #27
post #16

What is this? Social meets ecommerce meets meteor? This whole site is like you took a buzzword pipe bomb and set it off in a geocities data center. A+? What is he trying to do, get listed first in the internet phone book? I guarantee you his pitch involves a lot of lofty talk about consumer and social big data. There's a whole lot of synergy going on here! That being said I obviously wish him the best of luck.

As another commenter pointed out, if a celebrity wasn't behind this it wouldn't be getting much attention. What a sad direction things are going. Celebrities want in on this piece of pie now... suddenly michaelochurch's forebodings about 'VC-istan' all seem very relevant.

I've always loved reading what michaelochurch has to say. I generally make a conscious effort to stay optimistic, but I see a lot of truth in what he writes.
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