Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
201–210 of 277 posts
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#202Earlier quoted context omitted.
Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…
> Our foam should last 5-7 years before there is any deformity/compression 5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring. If you're positioning your product on price, you could make t…
We bought mattresses in the 'mid-range' ($500-600) and the springs went in the centre in 1-1.5 years. The best one we have had has been a refurbished mattress from the local charity store for $100.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#203Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…
Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…
"You get what you pay for" is an adage you will have to take into account when considering perceptions of your product by potential customers.
Whether correct or not, most people correlate price with quality such that a lower cost (to them) product is assumed to be of lower quality. Even those with an actual understanding of supply chains and intermediaries and their effect on pricing will do this, despite that knowledge.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#204Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#205Earlier quoted context omitted.
> Our foam should last 5-7 years before there is any deformity/compression 5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring. If you're positioning your product on price, you could make t…
$100 a year for a mattress at their price is downright cheap, assuming you don't even go the full 7. 5-7 years is MTTF for just about every mattress in existence. I pitch mine after 5 years as is; Those things are dirty after 5 years of sleeping on the same surface every night.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#206Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#207While you guys are reinventing mattresses, can you do me a favor and invent the "square king" mattress that can be rotated and flipped in a bunch of different ways for even wear? If you make it, I promise I'll buy one.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#208Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#209T&N - thanks for sharing your story. Really cool to see you going from a MVP + landing page to this in a year, that's fantastic! From a financial perspective did ya'll bootstrap or get an investor? Its neat to see non-SASS related ideas coming to fruition and shared about on HN. Wishing you guys the best in 2014 and I'll be spreading the word on your behalf.
Thank you for the kind words. I'll share them with the team.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#210Earlier quoted context omitted.
> Our foam should last 5-7 years before there is any deformity/compression 5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring. If you're positioning your product on price, you could make t…
I am doing something wrong then. We bought mattresses in the 'mid-range' ($500-600) and the springs went in the centre in 1-1.5 years. The best one we have had has been a refurbished mattress from the local charity store for $100.