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Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

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191–200 of 277 posts

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#191
I happen to be in need of a mattress. We're currently sleeping on the floor (we just moved) and couldn't afford a mattress on top of all the other stuff we had to buy up front.

I'm going to buy one! Awesome. They look magnificent.

(When I get my paycheck next week. Ha.)

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#192
post #79
post #53

Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…

Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…

> Our foam should last 5-7 years before there is any deformity/compression

5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring.

If you're positioning your product on price, you could make the counterargument that with your mattresses people could afford to replace them much more frequently than they typically do, of course. Just pointing out how this marketing point would strike me, if I were a potential customer.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#193
post #53

Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…

You can talk extensively about how low-end this mattress is, but from the Amazon reviews it seems like your industry knowledge is rubbish.

137 reviews: 124 5-star, 12 4-star, 1 1-star

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#194

Earlier quoted context omitted.

>> all foam mattresses deform to some degree So do spring mattresses, by the way, and aren't they the most common type?

Foam mattresses tend to deform and stay deformed after only a few years of use; the foam just doesn't re-expand all the way. Spring mattresses are warranted against more than minor deformation, not just defects at the time of purchase. If you buy a name-brand (Serta, Stearns & Foster, etc) mattress and after 5 years it's sagging 4" In the middle, you make a warranty claim and get a new mattress.

If I can buy a product for 10-25% of the cost that lasts 33% as long, I've come out ahead.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#195
As other commenters have stated, the website is really well done. My only problem, is that it seems as if the Tuft & Needle team mislead (lied) to me about when the bed was manufactured.

I placed an order on 10/14/2013. On 10/18, I got an email stating that "The first stitch is in" and "we've begun crafting your bed."

Nothing about this seemed unreasonable. When I got the bed, though, I noticed the tag says "Date of manufacture: 08/13."

So...you told me that manufacturing started 4 days after it was ordered, but really it was made 2 months prior to that.

All in all, the bed IS actually pretty good. When it was made doesn't matter to me (given that the quality is good), so I don't get what you gain from lying about that.

Maybe to make it seem like it was hand crafted just for me?

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#196
post #79

Earlier quoted context omitted.

Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…

> Our foam should last 5-7 years before there is any deformity/compression 5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring. If you're positioning your product on price, you could make t…

Thank you for the feedback.

We're not fans of holding onto mattresses for very long, of course we're biased on this; but, no matter what the material is you will develop body impressions and compression in the mattress. Be it synthetic materials or natural materials like cotton or wool. Compression can lead to degraded pressure point relief which can lead to spinal issues and discomfort.

Regarding the 5-7 years, if you look at a mattress that has a 10-25 year warranty closely you will notice that it is pro-rated. Meaning each year you own it, they will credit you less and less. This essentially breaks even somewhere around 5 years. Not to mention they make you jump through some serious hoops to prove it is damaged. We view this as a gimmick. So what we do is just provide a clean warranty at 5 years and exchange it if there are any problems. It may very well last longer but we felt at this point in time for our startup that we should stick to 5 years and evaluate whether we can extend beyond that.

Honestly, we want to see how customers will treat us when that time comes.

Thank you again for the feedback.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#198
post #79

Earlier quoted context omitted.

Thanks for the feedback, and I understand your concerns. I'll address them below. >> Even if mattress retailers are making a fortune on margins, well you guys also have margins too. And a retail price of $299..to..$499-king tells me that your mattresses are very low end. We of course have built-in margins on our products, and we try to keep it as fair as possible while supporting our operational overhead. But to writ…

> Our foam should last 5-7 years before there is any deformity/compression 5-7 years doesn't seem like a particularly long time in the context of the life of a mattress. My (limited) understanding has always been that mattresses are the sort of thing many people hold onto for decades. In that context "it'll be good for five years" doesn't sound reassuring. If you're positioning your product on price, you could make t…

$100 a year for a mattress at their price is downright cheap, assuming you don't even go the full 7.

5-7 years is MTTF for just about every mattress in existence. I pitch mine after 5 years as is; Those things are dirty after 5 years of sleeping on the same surface every night.

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#199
post #195

As other commenters have stated, the website is really well done. My only problem, is that it seems as if the Tuft & Needle team mislead (lied) to me about when the bed was manufactured. I placed an order on 10/14/2013. On 10/18, I got an email stating that "The first stitch is in" and "we've begun crafting your bed." Nothing about this seemed unreasonable. When I got the bed, though, I noticed the tag says "Date of…

I assure you we make them to order and that bed was crafted just for you.

To give some more transparency, we do not have enough warehouse space to store product longer than a week anyway. The only thing i can think of is that we had pre-printed law labels and used those on your bed. If you email me your order number I'll personally check this for you and tell you the exact date and time when each component was made. We are a "Just in Time" factory and need to operate lean.

Once an order comes in we begin making the cover about 2-3 business days later (the first stitch) and the day we ship is the same day we put the cover on the core and package it up. If we put the cover on earlier, there is a chance it may get dirty or might be touched by someone without gloves.

I'm also willing to show you some photographs of the room where we operate and store the cores so you can see how small it is. Please let me know if you'd like to see that at jt at tuftandneedle

Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com

#200
post #53

Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…

You can talk extensively about how low-end this mattress is, but from the Amazon reviews it seems like your industry knowledge is rubbish. 137 reviews: 124 5-star, 12 4-star, 1 1-star

A lot of the quality of a mattress comes in how long it lasts, so the jury is still out on that.

Nevertheless kudos to these guys for building something high quality with low overhead!

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