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Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

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Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#11
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

There may be truth to this. I only recently finally decided to get AdBlock... and man... I can't imagine a world without it. Then again, whats to stop Chrome Store from removing the extension?

Chromium, Firefox, Opera

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#12
post #2

It amazes me that facebook has achieved this sweet spot of harvesting personalized ad dollars while providing so little utility.

So little utility defined how? I'm hard pressed to believe that a site almost a billion monthly uniques isn't providing utility to any of them. Or are you just on your latest "holier than thou" act and need to tell the world that you don't like facebook? Then congratulations for not liking facebook.

The amount and conviction of users doesn't imply usefulness. There are pretty obvious examples of this.

I don't dislike Facebook. I'm just amazed that their bargain is so lucrative. I don't think it will be best for consumers or the industry, but that's not really Facebook's responsibility. Is it?

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#13
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

There may be truth to this. I only recently finally decided to get AdBlock... and man... I can't imagine a world without it. Then again, whats to stop Chrome Store from removing the extension?

How about a simple antitrust argument: if Google wants to use their power in the browser market, where they have majority power, to dictate the shape of the online advertising market, I think DoJ would have a pretty slam dunk case. Especially since Microsoft would be happy to pay for the best lawyers out there to write all the briefs in the case.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#14
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

It's definitely true that content blocking is the user's trump card in the online tracking vs. privacy debate.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#16
post #12

Earlier quoted context omitted.

So little utility defined how? I'm hard pressed to believe that a site almost a billion monthly uniques isn't providing utility to any of them. Or are you just on your latest "holier than thou" act and need to tell the world that you don't like facebook? Then congratulations for not liking facebook.

The amount and conviction of users doesn't imply usefulness. There are pretty obvious examples of this. I don't dislike Facebook. I'm just amazed that their bargain is so lucrative. I don't think it will be best for consumers or the industry, but that's not really Facebook's responsibility. Is it?

Would you share some of the "pretty obvious" examples?

Not everyone is a genius and the fact that I can't figure it out, actually makes me feel insulted by your comment. The tone is just obnoxious!

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#17
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

Why doesn't anybody exploit the never ending stream of Windows zero days to install blanket ad blockers on every machine possible?

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#18
post #17
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

Why doesn't anybody exploit the never ending stream of Windows zero days to install blanket ad blockers on every machine possible?

[deleted]

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#19

"The best minds of my generation are thinking about how to make people click ads. That sucks." -- Jeff Hammerbacher

> Jeff Hammerbacher is founder and Chief Scientist of Cloudera, Assistant Professor at the Icahn School of Medicine at Mount Sinai, and Director at Sage Bionetworks. Formerly an Entrepreneur in Residence at Accel Partners. Before Accel, [Jeff] conceived, built, and led the Data team at Facebook.

Well, he could start by not working for institutions whose entire business is predicated on making people click ads.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#20
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

Fear? No, I don't think so. I think there are a lot of people who are eager for business models that don't include having your data sold, or being advertised to.

Adoption of adblock isn't something that is happening too fast to respond to, and it is a good thing, I believe, because it should create some innovation on the monetization side. Ad revenue isn't the only game in town, and I think consumers are receptive to other models that give them more control.

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