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Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

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Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#3
"Steal TV and Youtube Dollars"? This headline is nonsensically sensational.

This is a pitch deck describing an upgraded Facebook video product. In it, they make a case for the effectiveness of their ad targeting, and its competitive advantages. The news is that they're entering the broader video market.

Also, while the contents of the deck may be protected by an NDA, my sense is that there's absolutely nothing in this deck Facebook doesn't want you to read. I'd strongly suspect that it was an intentional leak to build awareness.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#7
post #2

It amazes me that facebook has achieved this sweet spot of harvesting personalized ad dollars while providing so little utility.

So little utility defined how? I'm hard pressed to believe that a site almost a billion monthly uniques isn't providing utility to any of them. Or are you just on your latest "holier than thou" act and need to tell the world that you don't like facebook? Then congratulations for not liking facebook.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#8
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

It's already happening: http://downloads.pagefair.com/reports/the_rise_of_adblocking...

I'd imagine a site like Facebook would have much lower ad blocking rates than average, though, due to low technical ability among users.

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#9
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

There may be truth to this. I only recently finally decided to get AdBlock... and man... I can't imagine a world without it. Then again, whats to stop Chrome Store from removing the extension?

Re: Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars

#10
post #5

I swear to god, the day people finally realize they can actually block ads, we're going to have a massive collapse of the industry. Fear that day.

There may be truth to this. I only recently finally decided to get AdBlock... and man... I can't imagine a world without it. Then again, whats to stop Chrome Store from removing the extension?

> Then again, whats to stop Chrome Store from removing the extension?

The fact that I'll switch to Firefox the day they do that?

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