The title of this article sounded to me like one of those statistically generated ones that were on here a little while ago!
Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
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Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#22Do you also sale bed frames or just the mattress? What bed frame do you recommend for your mattresses?
We recommend a platform bed frame without a boxspring for the best feel.
The frame that we have in our photos is of our design but we're not really able to move into hard goods yet. Maybe once we grow a bit more.
West Elm has some nice simple designs that we like.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#23I almost wish I needed a mattress! I'm so tired of scammy furniture stores, and think this is definitely a potential growth market. I'd love if you could eventually make a recliner that doesn't suck, and even other furniture as well (I'd purchase a well-made anti-allergenic pillow today). The website is beautiful, and speaks to an elegant austerity that should be pretty popular these days. Even though the price point…
We really appreciate it. Thank you
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#24I feel like a proud Granddad reading this post. JT was one of my developers at Hashrocket. :)
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#25By reading the comments on Amazon your customer support is top notch - kudos for that. Almost made me buy until I checked that is no international delivery ;) Question: why there are only renders on the website instead of real pictures of the product ?
That's a great question. We have used 3 different photographers since we first launched and haven't been able to get the quality we wanted. So to cut on our costs, and it was really expensive using photographers + studio + models, we moved to renderings. This allowed us to depict the product as it looks but move the camera around and get the right lighting.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#26Do you also sale bed frames or just the mattress? What bed frame do you recommend for your mattresses?
We recommend a platform bed frame without a boxspring for the best feel. The frame that we have in our photos is of our design but we're not really able to move into hard goods yet. Maybe once we grow a bit more. West Elm has some nice simple designs that we like.
Great, will probably be buying a new new mattress next month. Great timing :)
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#27Awesome reviews! It's probably just me but I had to look around the page for awhile to find the "shop now" link to see the pricing. Maybe making it bigger would help.
Thank you for the feedback
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#28Congratulations on your success. I really enjoy reading your story and looking at the web site. Are you guys self-funded? I'm curious about the first few mattresses and orders. Would love to read a longer and detailed article if not a little to the text. Thank you.
-V.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#29Why no king sized on Amazon?
We just released the king size and want to collect some feedback on it before posting to Amazon.
Amazon is really limiting when it comes to communication with our customers. This is a major pain point for us for that channel.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#30I have to find that HN thread. When some post on Warby Parker was here in the homepage, someone commented that the next "too big margin" industry to disrupt should be the mattress one. Nice going! One question - did you guys come from a pure technical background? or did you also have significant experience with the mattress industry before? well done!
Daehee and I are both bay area software guys. Breaking into a new industry that we had zero domain knowledge definitely wasn't easy. It took us quite a while to break in. Most suppliers wouldn't return our phone calls and the ones who did just laughed us out of the room. We had to just keep searching until we found the right people who believed in us.
What advice do you have to someone who wants to do something similar, and in particular, what advice do you have on choosing a product to sell?