I'm genuinely curious --- how come nobody thought of doing this (being some kind of platinum member and just putting it out there for all to use) all these years during the fighting about h.264 vs the open web and yada yada? What Cisco did seems to have put an end to all those debates, and h.264 is available for all, with patents intact, etc.
If you think that addresses the issues at play, you haven't been paying attention to both sides of the debate.