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Apple Honors Mandela on Home Page

apple.com

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Re: Apple Honors Mandela on Home Page

#3
post #2

More like "Apple markets on website by appealing to public figure". I don't see how this is relevant? Can we link to the public figure rather than apple? :/

Keep in mind that we saw similar advertising from 1997 - 2002.

It's designed to create controversy, by filling the minds of potential customers with thoughts of becoming something greater than they are, and leaves the question open-ended.

Yet, they never answer the question of how the product or brand will do that.

Hmmmm....

Re: Apple Honors Mandela on Home Page

#4
Reminds me of the "Think different" campaign when they tried to peddle off electronics by coopting public domain images of famous people --- making it look like that they would be consumers of overpriced shiny gadgets.

Ghandi totally would have had an iPad air.

Re: Apple Honors Mandela on Home Page

#6
post #2

More like "Apple markets on website by appealing to public figure". I don't see how this is relevant? Can we link to the public figure rather than apple? :/

>>More like "Apple markets on website by appealing to public figure".

Apple doesn't need to appeal to any public figures to do their marketing.

Re: Apple Honors Mandela on Home Page

#7
post #2

More like "Apple markets on website by appealing to public figure". I don't see how this is relevant? Can we link to the public figure rather than apple? :/

>>More like "Apple markets on website by appealing to public figure". Apple doesn't need to appeal to any public figures to do their marketing.

Cough, cough

http://www.youtube.com/watch?v=nmwXdGm89Tk

Re: Apple Honors Mandela on Home Page

#8

Reminds me of the "Think different" campaign when they tried to peddle off electronics by coopting public domain images of famous people --- making it look like that they would be consumers of overpriced shiny gadgets. Ghandi totally would have had an iPad air.

Google: "Nelson Rolihlahla Mandela: 1918-2013" on homepage. Reaction: Little fanfare.

Apple: "Nelson Mandela: 1918-2013" on homepage with b/w photo. Reaction: OH MY GOD. APPLE IS NOW HONORING A HUMAN RIGHTS ACTIVIST TO SELL THEIR PRODUCTS. LET'S ALL ORGANIZE A LYNCH MOB AND CONDEMN THIS INHUMAN BEHAVIOR!!!1

Re: Apple Honors Mandela on Home Page

#9
post #8

Reminds me of the "Think different" campaign when they tried to peddle off electronics by coopting public domain images of famous people --- making it look like that they would be consumers of overpriced shiny gadgets. Ghandi totally would have had an iPad air.

Google: "Nelson Rolihlahla Mandela: 1918-2013" on homepage. Reaction: Little fanfare. Apple: "Nelson Mandela: 1918-2013" on homepage with b/w photo. Reaction: OH MY GOD. APPLE IS NOW HONORING A HUMAN RIGHTS ACTIVIST TO SELL THEIR PRODUCTS. LET'S ALL ORGANIZE A LYNCH MOB AND CONDEMN THIS INHUMAN BEHAVIOR!!!1

Well if nothing else, one is a small line of text, the other is a full page photo. You did notice that right?
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