Can anyone explain why they placed the satellite in 295x80 000 km orbit? Is it especially hard to place satellites directly into geostationary orbit, or something else?
In order to get geostationary, you need to get to a circular orbit at an altitude of 35,786km above Earth's surface. Trying to do that all in one burn is, I guess, theoretically possible but is going to waste an absurd amount of fuel.
The reason for this is that changing altitude in orbit = changing your speed. Specifically, you have two points you care about: your apogee (highest altitude) and your perigee (lowest altitude). To raise your apogee in the most efficient manner, you accelerate prograde (in the direction of your orbit), at perigee. To raise perigee in the most efficient manner, you accelerate prograde at apogee. Or, more simply: what you do at a certain point in your orbit will end up affecting what happens at the point in your orbit that's precisely opposite the point where you did something.
So the most efficient way to get up there is to use a transfer orbit. First you get into a lower, "parking" orbit (which doesn't take as much fuel as going all the way up in one go). Then at perigee you burn to raise your apogee out to the altitude you want. Then you cruise to apogee, and burn again to raise your perigee, resulting in a circular orbit.
Here's a detailed article on that:
https://en.wikipedia.org/wiki/Hohmann_transfer_orbit
Except it never goes quite that simply in the real world, so you actually end up doing more than two engine burns, but under ideal theoretical circumstances, you'd do it in two.