It seems obvious to me that Bezos took this one public so early to garner public support so that the FAA can't just sit on it forever. All of Amazon's other initiatives didn't need some federal regulator to OK it before they could start selling it. I think this is an effective solution to getting a notoriously slow agency to move on an item. No one wants to be seen as stopping innovation, not even the FAA.
I agree. Even if Amazon doesn't end up launching its own drones, you can be sure that Fedex and UPS will eventually. That helps Amazon too.
First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
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Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#32This piece is right on. Amazon package drones are total vaporware at this point; the only reason to announce them is to improve the competitive positioning of Amazon in the press. This is no different than the "slate" announcement by Microsoft and HP at CES 2010, which was widely panned and never produced any actual products for sale. But for a short time, it put MS in all the news stories about the iPad.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#33This piece is right on. Amazon package drones are total vaporware at this point; the only reason to announce them is to improve the competitive positioning of Amazon in the press. This is no different than the "slate" announcement by Microsoft and HP at CES 2010, which was widely panned and never produced any actual products for sale. But for a short time, it put MS in all the news stories about the iPad.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#34Knock a drone down, "win" a prize is going to appeal to percentage of the population.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#35Why do we accept that modern warfare can be fought almost entirely with drones (libya?) but when it comes to civilian applications it's a fairy tail publicity stunt?
I think bezos wants to turn a profit, and lowering delivery costs, and giving faster service might only make his company that much more valuable. I don't doubt for a second that this is a genuine effort.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#36Who cares? It sparks the public imagination and gets people excited for the future. It's the kind of thing that can get a child interested in robotics or can give entrepreneurs a new level of insight into where commerce is headed. It sets a bar for ambition. Also, how often is it that we're dazzled with TED talks showcasing university research projects that promise the world and never make it to market? Is the point,…
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#37I find this whole publicity stunt by Amazon curiously similar to the publicity stunt that Domino's did back in June, where they deliver pizzas via drones.
Most brilliant PR move ever. #suckers
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#38Earlier quoted context omitted.
Also even if the book '... portrays Bezos as a ruthless tyrant and a "penny-pinching ballbuster,"' would that dissuade anyone who was already planning on it from shopping at Amazon? To me, regardless of the truth, being "penny-pinching" given Amazon's razor thin margins seems like a good trait for the CEO.
What about "ruthless tyrant?" I'm making a point to shop locally now. I've already seen what supporting Walmart has done to our country.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#39People say that there's usually about a 10 year lag before tech from the military enters civilian use. Since drones showed up roughly 2003, it stands to reason that 2013 is when we should first starting seeing the tech become civilian viable. In fact that seems to be true, there's a whole lot of DIY material out there, and that's from people who don't have real world experience. I wouldn't be surprised if as military…
There's no way in the world these tiny drones can fly 10 miles each way, carry 5lbs of payload, deliver the package perfectly on the driveway/doorstep, and cost low enough to not be a financial nightmare. That's not even accounting for dealing with FAA, weather issues, safety issues.
There will need to be a few technological revolutions before it works. #1 - battery technology. Current batteries just can't handle long enough flights.
Re: First Victim of Amazon Drones: The Credibility of CBS and 60 Minutes
#40In all of the criticism, I haven't seen anything remarking on the energy cost for this. I can hear a strawman in the audience saying "But drones are tiny/electric/cheap!" Not at these scales. Consider the (lack of) efficiency of quadcopters, the weights and distances involved, and the total sales volume for this service in even a small test market. I'd buy that flight itself is a viable option over wheeled vehicles w…