It won't be long until you say Blackberry phone and people will say "What?" This company will be a case study in how deep in the sand you can stick your head. You'd think they'd have studied the spectacular downfall of Palm, and prior to that, Iomega, when trying to chart their own course.
It's corporate schizophrenia. So few corporations avoid it. The only ones I can think of in technology are IBM and Motorola. They seem to have been able to reinvent themselves enough times to avoid crapping out entirely. Sure, they aren't the biggest in their fields, but maybe that all consuming pursuit to be the biggest is part of the downfall of other companies.