A fireside chat with Apple’s Jonathan Ive - Apple 2.0 • Hacker News Board

A fireside chat with Apple’s Jonathan Ive - Apple 2.0

#1

Post by Mrinal » Wed, Jul 01, 2009, 7:03 PM UTC

A fireside chat with Apple’s Jonathan Ive - Apple 2.0
apple20.blogs.fortune.cnn.com

Re: A fireside chat with Apple’s Jonathan Ive - Apple 2.0

#2

Post by whughes » Wed, Jul 01, 2009, 7:46 PM UTC

This isn't a fireside chat; it's a report on a report of a talk he gave.

Here's the original: http://www.bbc.co.uk/blogs/technology/2009/07/listening_to_m...

I'm surprised Ive mentioned Jobs, since Apple doesn't want to associate themselves too strongly with him these days.

Re: A fireside chat with Apple’s Jonathan Ive - Apple 2.0

#3

Post by grinich » Wed, Jul 01, 2009, 10:03 PM UTC

whughes wrote: post #2

This isn't a fireside chat; it's a report on a report of a talk he gave. Here's the original: http://www.bbc.co.uk/blogs/technology/2009/07/listening_to_m... I'm surprised Ive mentioned Jobs, since Apple doesn't want to associate themselves too strongly with him these days.

since Apple doesn't want to associate themselves too strongly with him these days

Hunh?

Re: A fireside chat with Apple’s Jonathan Ive - Apple 2.0

#4

Post by whughes » Wed, Jul 01, 2009, 10:19 PM UTC

grinich wrote: post #3

whughes wrote: post #2

This isn't a fireside chat; it's a report on a report of a talk he gave. Here's the original: http://www.bbc.co.uk/blogs/technology/2009/07/listening_to_m... I'm surprised Ive mentioned Jobs, since Apple doesn't want to associate themselves too strongly with him these days.

since Apple doesn't want to associate themselves too strongly with him these days Hunh?

To me, it seems like they are shying away from being focused on him. Their coverage of his time away and return was as minimal as possible. They probably don't want to look weak if Jobs has to leave due to further health problems.

Re: A fireside chat with Apple’s Jonathan Ive - Apple 2.0

#5

Post by pohl » Thu, Jul 02, 2009, 12:28 AM UTC

whughes wrote: post #4

grinich wrote: post #3

Earlier quoted context omitted.

since Apple doesn't want to associate themselves too strongly with him these days Hunh?

To me, it seems like they are shying away from being focused on him. Their coverage of his time away and return was as minimal as possible. They probably don't want to look weak if Jobs has to leave due to further health problems.

Haven't they always behaved in an understated manner with respect to Jobs, though? The Steve-as-Savior meme is entirely an external creation by the media, happy investors, and fans. I don't recall, for example, any Apple press release that has ever focused on Jobs, except the one when they bought NeXT, and the other when he went on leave.