I think the thing that frustrates me the most about it is: they’ll probably get a thousand applicants. A bunch of 25 year-old kids with a ton of talent and stars in their eyes are going to try to get this crap job for crap pay so they can work somewhere “cool” and feel like a part of something big. The Penny Arcade “machine” (their term) will roll on, making its millions of dollars while somehow retaining the “little…
Ad hominem is when you say, in effect, "You butter your toast on the wrong side, so I'm going to discount anything you say, you wrong-side-butterer, you."
It's not ad hominem to point out that a a specific claim ("I don't even really like toast," while sitting on a throne and dais made entirely of toast) is calculatedly disingenuous.
The argument isn't "This guy's a hypocrite and therefore he's wrong about absolutely everything," which would arguably be ad hominem. The argument is "This guy doesn't even believe what he's telling you right now, maybe you shouldn't believe it either."