Imho, you should call it the CIO page instead, but perhaps that varies depending what kinds of businesses you're targeting. In most medium and large enterprises, the CIO will have budget authority to make these kinds of decisions independently and the CEO will never be involved at all, unless the topic of backups & DR arise in a board or audit meeting.
We wrote a CEO page and it works
21–30 of 59 posts
Re: We wrote a CEO page and it works
#22Earlier quoted context omitted.
The short answer is that we've made a (philosophical) decision to stay right in our highly technical niche and not gussy up our site, or product, with all of the things you might expect to see. This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see. So if we're not going to put up the PDF whitepapers and the…
I'm a recent law graduate researching warrant canaries. Is there a contact at your company I can be put in touch with?
You can email info@rsync.net.
Re: We wrote a CEO page and it works
#23You should probably update the "Copyright 2011" note in the footer ...
I think the date of copyright is supposed to be the date at which content you are copyrighting was first created and anything after that date is covered. Not certain though
Re: We wrote a CEO page and it works
#24Imho, you should call it the CIO page instead, but perhaps that varies depending what kinds of businesses you're targeting. In most medium and large enterprises, the CIO will have budget authority to make these kinds of decisions independently and the CEO will never be involved at all, unless the topic of backups & DR arise in a board or audit meeting.
Better that a CIO gets a "CEO page" than a CEO gets a "CIO page" :)
Ironically, I'm the CEO here and I wouldn't want to see any of these ...
Re: We wrote a CEO page and it works
#25Good idea, but think this needs to be more visual. A couple images go a long way in terms of conveying technical concepts to a non-technical audience.
Like an action shot of bits being written to the disk.
Re: We wrote a CEO page and it works
#26this is usually just called an 'executive summary'
Re: We wrote a CEO page and it works
#27You should probably update the "Copyright 2011" note in the footer ...
I think the date of copyright is supposed to be the date at which content you are copyrighting was first created and anything after that date is covered. Not certain though
There are no rules here, only conventions. In my opinion, a copyright year in the past makes it look like you don't know what you're doing. If you feel the need to tout your long history, then put the start and current year, like 2011-2013. Otherwise, follow convention and make sure it always reads the current year.
Re: We wrote a CEO page and it works
#28I would like to see a blog post describing how it has worked for the company, with a link to the CEO page. But this seems like a great idea!
The short answer is that we've made a (philosophical) decision to stay right in our highly technical niche and not gussy up our site, or product, with all of the things you might expect to see. This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see. So if we're not going to put up the PDF whitepapers and the…
Guess what: this page is the one that made me look at what you do, and realize that I will probably use your services.
Re: We wrote a CEO page and it works
#29Using the right language for different buyers is a good lesson. First thing I'd A/B test on the page is the section mentioning "Cheap". I think business purchasers rarely want cheap, they want value and cost effectiveness.
I had the same reaction.. I always tend to use the word "affordable" since I personally interpret "cheap"as low quality.
However, I usually interpret "affordable" as a good value for whatever price (even if it is actually expensive)
Re: We wrote a CEO page and it works
#30Nothing gets more techy than servers. Why I would hire a tech company that uses pre 2000 design and static pages from 2006 to sell me on their modern tech solution is beyond me.