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We wrote a CEO page and it works

rsync.net

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Re: We wrote a CEO page and it works

#11

Post by mvkel »

We used to do stuff like this. It worked okay.

How do you know the _unique_ goals the CEO is trying to achieve in their strategy matches what's shown on your CEO page? What if your last bullet point is the only one they care about? Showing every CEO the exact same message isn't personalized, and doesn't resonate.

What works better is empowering the "recommender" to sell your company themselves, instead of just having them point their CEO to a page on your website. You can work with this person to determine what the most compelling cases are for _their_ business, and tailor the CEO message to that.

It's much more effective for building a relationship without much additional work, and it raises conversions because it's more genuine.

Re: We wrote a CEO page and it works

#12

Post by mrjatx »

rsync wrote: post #6
Xymak1y wrote: post #3

The "products" page, however, does not work: http://www.rsync.net/products/index.html

... just tested and works just fine ... just a static HTML page that's been in place since 2006 :)

I'm on 100MB line and it's been extremely slow. Several of the images from the /images/ directory are taking 6-7 seconds to load.

http://i.imgur.com/wEmmMfc.png

Re: We wrote a CEO page and it works

#14

Post by kaivi »

rsync wrote: post #6
Xymak1y wrote: post #3

The "products" page, however, does not work: http://www.rsync.net/products/index.html

... just tested and works just fine ... just a static HTML page that's been in place since 2006 :)

Yep, extremely slow loading time, and I'm in Norway. Here is my network profiler: http://cl.ly/image/1p0Q2l1e322D/o

Re: We wrote a CEO page and it works

#15

Post by rsync »

mvkel wrote: post #11

We used to do stuff like this. It worked okay. How do you know the _unique_ goals the CEO is trying to achieve in their strategy matches what's shown on your CEO page? What if your last bullet point is the only one they care about? Showing every CEO the exact same message isn't personalized, and doesn't resonate. What works better is empowering the "recommender" to sell your company themselves, instead of just having…

I think you are correct - a more holistic approach would be more effective.

What we had before, however, was nothing - and this has been better.

Re: We wrote a CEO page and it works

#16

Post by ultimoo »

Awesome! I like the straightforward nature of this article, it focuses on content rather than style.

A minor nitpick if any of the rsync.net guys are reading this. The front page states "11 Years serving customers worldwide" and the top section states "Enterprise Offsite Backup Since 2001".

Re: We wrote a CEO page and it works

#19

Post by hkmurakami »

rsync wrote: post #9
clarkmoody wrote: post #2

I would like to see a blog post describing how it has worked for the company, with a link to the CEO page. But this seems like a great idea!

The short answer is that we've made a (philosophical) decision to stay right in our highly technical niche and not gussy up our site, or product, with all of the things you might expect to see. This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see. So if we're not going to put up the PDF whitepapers and the…

So I'm guessing that the technical folks in the company send a link to this page to their CEO in order to convince them of the purchase?

Re: We wrote a CEO page and it works

#20

Post by MWil »

rsync wrote: post #9
clarkmoody wrote: post #2

I would like to see a blog post describing how it has worked for the company, with a link to the CEO page. But this seems like a great idea!

The short answer is that we've made a (philosophical) decision to stay right in our highly technical niche and not gussy up our site, or product, with all of the things you might expect to see. This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see. So if we're not going to put up the PDF whitepapers and the…

I'm a recent law graduate researching warrant canaries. Is there a contact at your company I can be put in touch with?
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