Incredible that companies like Apple (Mac), Atari (ST) and Commodore (Amiga) weren't able to fully capitalise on their leading position in GUI based OSes of the time, which were miles ahead of both MS and IBM.
The internals of pre OS X Mac OS are horrific and disturbing. They are in no way superior to the internals of Windows 95 and are at best only perceived superior due to a different user experience peppered with a healthy dose of self-delusion, certainly not through stability or performance. They are infantile compared to OS/2. Moreover, over the next few years after Windows 95 was released the PC improved greatly while the Mac mostly stagnated. Around the Power Mac era things were roughly even in terms of capabilities and performance though the Mac was significantly more expensive, by the Pentium and especially Pentium II era the PC began to become objectively more powerful than the Mac.
This put Apple into a freefall that they were only rescued from by the return of Steve Jobs who established style as a foundation the company rested on and pushed them into digital media and mobile devices, as well as forcing a hardware architecture migration (to the formerly hated x86 from the PowerPC architecture developed by a consortium of which Apple was a huge part of) and a complete OS rewrite (transforming Mac OS from an antiquated bucket of kludges into NeXTSTEP in Apple clothing).
At the time in question though Apple was pushing old, slow hardware at a price premium in a market that was rapidly passing them by.