This is similar offering to SuperMicro 's MicroCloud. Except with ARM instead of x86. As much as i love ARM and want them to succeed. I dont think there are any advantage of using ARM in Server apart from Cost. And Since ARM is still vastly under power for many Web Server Operation its time just isn't here. May be two - three years later when 64Bit ARM with EightCore Chip costing less then $50 dollars. But even so In…
I do know that in the datacenter we are colo'd, the vast majority of stuff hosted on the dedicated servers there could just as well be hosted on a $5 ARM board. A lot of companies hire complete servers for hosting a website which gets 2 visitors/month. This is also my experience as a long term devop (used to be fulltime, now parttime); servers I maintain, even clusters I maintain, can be hosted on a few $ ARM boards. They want dedicated because it gives them a sense of security and not being 'disturbed' by other sites so an ARM 'server' would suit well in that case. With the power consumption difference and bare metal costs, it's many $100s vs a few $10 per month for the client.
Edit: somewhere in my brain i thought I saw very cheap Atom servers and I did; http://www.ovh.nl/dedicated_servers/isgenoeg_2g.xml . Currently in the OVH sold out mode, but when they are back i'll try one to see how it holds up with one of those minimal sites.