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Why indie developers can't win on the App Store

blog.tapdaq.com

11–20 of 52 posts

Re: Why indie developers can't win on the App Store

#11

@nodemaker I think this raises some really interesting points. Based on my experience moderating an exclusive app entrepreneurs group on Facebook I have seen this come numerous times where an indie developer starts a post in frustration complaining how he needs a huge marketing budget to go up in the ranks on App Store. I hope either Tapdaq or somethings else can provide an effective solution for this problem.

What's the group called?

Re: Why indie developers can't win on the App Store

#12

>Overall, King.com spends over $350k (Source: King.com) a day on mobile ads and it can be assumed that the other 4 developers have ad budgets within this range. I have said this other places, but I will repeat it here. Kudos to them for finding (or creating) a successful niche with high demand. I find it sad though that sooo much money is going to marketing games that don't push technology further, or really fundamen…

Blame the piracy laws. These games are, of course, inherently worthless but the current policies are propping them up when innovation should be in other places.

Re: Why indie developers can't win on the App Store

#13
Any advice on cheap marketing, or simply how to get the word out?

I've tried emailing a few blogs to get reviews, and now I'm trying to use Twitter (@h4labs). I'm building iOS language learning software. The apps could still use work but I think I'm approaching "useful."

The one interesting observation that I have is that since I wasn't making many sales at $1.99, I raised my price on Monday to $2.99. As of this morning, I already have as many sales this week as last week. In other words, for the people who want my app, the extra dollar doesn't mean much.

By the way, constructive, even brutal, feedback is always welcome.

http://appstore.com/h4labs

Back to work... gotta get one more release before the holidays.

Re: Why indie developers can't win on the App Store

#14
post #9

Mojang is on the list and they were an Indie developer and they don't do advertising.

I quit reading as soon as I saw Mojang on the list and then the extrapolation that everyone on the list must be spending the same amount of money on advertising as the first company.

Re: Why indie developers can't win on the App Store

#16
post #13

Any advice on cheap marketing, or simply how to get the word out? I've tried emailing a few blogs to get reviews, and now I'm trying to use Twitter (@h4labs). I'm building iOS language learning software. The apps could still use work but I think I'm approaching "useful." The one interesting observation that I have is that since I wasn't making many sales at $1.99, I raised my price on Monday to $2.99. As of this morn…

This has been well received - http://www.quora.com/How-do-I-market-an-iPhone-app-effective...

Re: Why indie developers can't win on the App Store

#17

>Overall, King.com spends over $350k (Source: King.com) a day on mobile ads and it can be assumed that the other 4 developers have ad budgets within this range. I have said this other places, but I will repeat it here. Kudos to them for finding (or creating) a successful niche with high demand. I find it sad though that sooo much money is going to marketing games that don't push technology further, or really fundamen…

Blame the piracy laws. These games are, of course, inherently worthless but the current policies are propping them up when innovation should be in other places.

That makes no sense. If they were inherently worthless then no one would pay to play them.

You mistakenly conflate cost to produce with value to consumers. Obviously the content has value to consumers.

Re: Why indie developers can't win on the App Store

#18

I hate the king.com people. Their mobile app ads are almost malware. They do scammy App Store redirects when you're on certain websites. No, I don't give a shit about candy crush.

Yeah, King.Com is pretty aggressive.

The funny thing with Candy Crush is that it's a free app. The only thing that costs money is if you want to "cheat" to get extra turns and goodies to help you get past levels. Totally defeats the purpose of playing a puzzle game, as far as I'm concerned, but they make tons of money off those who are fine with dishing out cash to see that next level sooner.

Re: Why indie developers can't win on the App Store

#19
If by "win" you mean "be in the top 5 grossing", there may be some meat here. But it would be surprising for an independent anything to break into the top 5 grossing in any market, software or otherwise, in a few years.

But if by "win" you mean "earn a comfortable living and possibly modest riches" then I doubt this thesis has any legs at all.

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