I'm a programmer who is very interested to learn about how to gain traction. To be honest, I am skeptical about how complex that domain of skills and knowledge could really be. Note that I did not say hard, I said complex. My belief at the moment is that gaining traction is mainly a matter of creating or selecting/evolving the right idea and then largely comes down to social network effects. Basically, I look at star…
Someone who deeply understands customer interviews and needs-finding will do a better job of scoping the right product to build, and someone who understands what drives human behavior will do better at distributing the product.