71–80 of 286 posts
Amazing work! What strikes me most is how little the language matters. You don't even have to watch it with subtitles to see how solid the editing was. Kudos to the entire team that worked on these videos.
the subtitles might have been a bit more necessary if all the on-screen text wasn't in english. That seemed like a strange choice for an ad produced by Google India.
Colour me cynical, but when a corporation is under fire from consumers, regulators and activists, a soppy and heartstring-tugging ad is exactly what the doctors order . It is literally Google saying, "Oh look, cute puppies!" when faced with a global barrage of criticism about its disdain for user privacy or its own past promises.
You got me (almost) Google. And since when did they start showing ads in India?
Earlier quoted context omitted.
the subtitles might have been a bit more necessary if all the on-screen text wasn't in english. That seemed like a strange choice for an ad produced by Google India.
The official languages of India are Hindi and English.
...And, yes, I just Googled this question and got the answer from Wikipedia.
This is the ad: http://www.youtube.com/watch?v=gHGDN9-oFJE - be sure to have subtitles on (unless you understand Hindi). One interesting observation about the ad: the search results that the girl deems to be good and informative are almost all Wikipedia hits. It's actually pretty similar to my situation: Google is basically a better Wikipedia searching tool than what Wikipedia provides.
Hindi or Urdu? Haha... I always find the "language vs dialect" thing very interesting. The distinction when it comes to Hindi and Urdu is totally political. Two of my old buddies, one an Indian, the other a Pakistani, could completely understand each other, yet both insisted that they spoke different languages (Punjabi/Hindi and Urdu respectively) Another friend of mind, who left Pakistan as a 10 year old, always jus…
Colour me cynical, but when a corporation is under fire from consumers, regulators and activists, a soppy and heartstring-tugging ad is exactly what the doctors order . It is literally Google saying, "Oh look, cute puppies!" when faced with a global barrage of criticism about its disdain for user privacy or its own past promises.
What would be interesting to know is if India is basically virgin territory as far as Google (marketing) ideology. In other words, is Google free to start from scratch there, without (some clearly outlined) lofty promises?
Earlier quoted context omitted.
It is an interesting point. Google has become as much a substitute for the address bar as a way to find new things.
(If you don't have bookmarks or don't keep a browsing history / don't know how to use URL autocompletion).