As a person who knows nothing about beer other than it's damn tasty, this is awesome. I also happened to go to the launch party (friend of a friend) and they walked me through the booklet, the kit, everything in maybe 5 minutes. I felt like a beer expert and I ended up signing up for one as well. It'll be interesting to see how easy this is for my challenged self once it's all in house. Sam, will you be offering any…
Yes, we absolutely will be. The basic "how do i buy?" FAQ is up already, and we'll be adding live chat and brew debugging in the next week or so. But seriously, we designed the product to be accessible to total newbies. You won't have any problems :).