A bit of a bait-and-switch in that respect as well. I probably wouldn't have signed up for Gmail if I were making the choice today. But years ago, it was just an ad-supported email service, and seemed like a pretty reasonable choice. It was better than Yahoo Mail or Hotmail. When I signed up for it, there was absolutely no indication that it was a social network or going to become one, and in fact their rhetoric around it strongly suggested that it would not be (there was a lot of reassurance about how the
only use of your data would be for the automated ad-targeting).
And as a webmail service, it's still pretty good. But I'm uncomfortable by all this stuff I've now been involuntarily opted-in to as a result of opening a Gmail account. And as these things go, having accumulated several years of use of it, it's now going to be some hassle to move away from it.