Earlier quoted context omitted.
If I remember correctly, AltaVista had a pretty sophisticated advanced search mode where you could string together search terms with Boolean operators (and/or/not). And I'm sure that AltaVista had some kind of metric of "site quality" before PageRank came along. For example, you could judge how "important" a site is by how often people click on a search result to go there, or how big they are (number of URLs from tha…
I vaguely recall something like a Boolean search functionality on AV, yeah. I think HotBot had one too, though they were using some other sucky algorithmic innovation that didn't actually crack the search problem. I don't think SEO really started happening until Google outlined the basic idea of PageRank - until there was something to plausibly target. At which point 1999-2000 were the years of hideous link farms. I…
I was an avid user of AltaVista back in the day but what killed it, and why I jumped on Google as soon as it was available was back then, it was simply less polluted.