The main issue is Google will only drive a small minority of it's customers/'products being sold' away. If you have a problem with Google's current approach, you may want to consider leaving, not to "stick it to the man" but to not have to deal with their services anymore. I recently deleted everything on my account (G+ & YT included) and it feels great to be free from the constant harassment. I only have Gmail activ…
I feel somewhat dirty saying this, but I'm a fan of Office 365. Exchange support, fantastic customer service, and I feel like if I'm paying money, I'm actually the customer. NSA's got all my shit anyway, at this point. If I can find an equivalent product that doesn't have the .gov down their throats, I'll jump ship tomorrow. But for now...
Why? O365 is a solid alternative to GMail. Nothing to be ashamed about.