I just skimmed that at first, and really had no idea what had been said. Then I went back and really read the first couple of paragraphs.
They really, really look like they were written by an automated process. I can't imagine a humanoid writing this:
Quite simply, everything is encrypted, with the purpose of transferring the most basic data ownership and levels of privacy back to the control of the user, even when sharing through Facebook.
I mean, it sounds...sort-of kind-of human. But how do "quite simply" and "everything is encrypted" go together? There's nothing simple about encryption. A 14 year old writing a book report could put weird constructions like that together, but this whole thing had similar weirdness throughout, but with vocabulary I wouldn't expect from a bored teenager.
You know they are already writing sports articles with computers. Why not business articles?