I know of an alternative that I bookmarked a long time ago. Have just submitted a link to their landing page, they're practically doing the same, but allow more card types to be fused and it's a mini-computer. They were on the market much earlier than Coin and it looks very prestigious & elegant.
The alternative card can be found here: https://news.ycombinator.com/item?id=6736606
(A post, because I'm curious how the Echo is worse or better, without interrupting the Marketing of the Coin, on this board)
I am not sure how to think about this in general, but @nlh has really good points. I agree with him that he needs the imprints, but to be honest, those imprints don't guarantee security.