Earlier quoted context omitted.
First, let me say that I don't mean this to be offensive, and I'm trying to be helpful to you. As someone who occasionally hires consultants to solve urgent problems for me, I would be nervous about hiring a company whose point of contact had a communication style like yours. When I need a problem solved, I want someone who understands exactly what I need and who makes me confident that they will follow through and m…
>I have no idea if that is accurate. But if one of your competitors was easier to understand, I would probably pick them because I don't have the extra time required to understand you and make sure you understand me over the course of our whole relationship. That makes sense. The thing is, I always thought that my writing was an advantage, not a disadvantage. I mean, it's not perfect, or even very good by English-maj…
Often you want them to arrange a consultation with you. So they just need a taster of your solution that will leave them curious for more in person where you can still adapt it to their requirements.
Once they are sold, stop selling and go for the close. Otherwise you might talk them out of it.
Respect their time and keep communications short. That way they'll read every word.