Kinda tangential, but I think this social hacking that happens in the search of customer support is really interesting. I've used and seen it used over and over, normally following something like this:
1. There's a problem. Generally it's a pretty big deviation from normal service involving a non-trivial loss, like paying an order of magnitude more for a cab than is necessary.
2. The customer tries to notify the company, normally just to recover the loss.
3. If it's a start up, there probably is limited or isn't any customer service. Larger companies will generally put people through a large, automated, slow, and probably ineffective process with tickets and machine answering systems. The issue isn't resolved either way.
4. Next up is a tweet. Some complaint about the issue @somecompany. A lot of companies large and small have embraced Twitter as a psuedo-support channel.
5. If the subsequent tweets get ignored, some will take to writing a blog post about the situation and lack of support.
6. If the blogger has any connections or visibility, aggregators or media might pick it up and republish it. Brief infamy ensues.
Reminds me of when that woman's AirBnB place got demolished. I'm not sure why Uber doesn't have killer support with $300 million to spend (maybe they do and this is an outlier), but I think the lesson for the start up community. People expect customer service, and customer service needs to be easier and faster than complaining publicly to a large number of people.