Soylent will likely become a billion dollar global enterprise, and even "disrupt" the food industry. It will also ultimately be a failure and frowned upon in modern society. Why? Because a Soylent-saturated world would rob families and loved ones of the ritual and benefits of eating together. Eating together civilizes people. It's emotionally and socially edifying. Studies show that families that dine together stay t…
I cook breakfast for my kids every morning. We eat together every night. For lunch, I'm at work and I typically microwave some junk and get on with more important things. For me, it'd be nice to have another solution for the mid-day meal. So, I've bought in for a trial. I'm not expecting it to be a 100% replacement for regular food. My hunch is that most people will not replace 100% of their food with soylent.
(@rosalabs is the company behind Soylent.)