11–15 of 15 posts
What I don't understand is if Microsoft was this draconian and paranoid about controlling the spin on new products, people would be up in arms about how evil the company is. But, since it's Apple, people shrug, and say, "Yeah, but they build great products."
What I don't understand is if Microsoft was this draconian and paranoid about controlling the spin on new products, people would be up in arms about how evil the company is. But, since it's Apple, people shrug, and say, "Yeah, but they build great products."
Probably the great products in "Yeah, but they build great products." is the key. And by this I don't want to imply neither that Apple build great products nor that Microsoft build bad products, but a LOT of poeple have this feeling, so...
Deliberately misleading the public about the health of the company's CEO (if this is the case) is not ok, but the process of using selective and isolated disinformation to track down leaks is quite brilliant in my mind. Secrecy is a part of Apple's marketing mix, and a competitive advantage over much larger companies.
It's the good old Canary Trap: http://en.wikipedia.org/wiki/Canary_trap
What I don't understand is if Microsoft was this draconian and paranoid about controlling the spin on new products, people would be up in arms about how evil the company is. But, since it's Apple, people shrug, and say, "Yeah, but they build great products."
Probably the great products in "Yeah, but they build great products." is the key. And by this I don't want to imply neither that Apple build great products nor that Microsoft build bad products, but a LOT of poeple have this feeling, so...