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Diary of a programmer with no clue about marketing

neat.io

151–152 of 152 posts

Re: Diary of a programmer with no clue about marketing

#151
post #22
post #6

Nice. So one of the things that happened to me when I came to the Bay Area was I was working at Intel and I had to talk to a lot of marketing folks (who were talking to 'the public' about Intel's chips). I realized I didn't have a clue what they did. I set out to correct that before I started my own company and looked for a job that would let me work closely with marketing but still be engineering based. I found one…

Another Sun story. I was at the annual Sun employee conference way back in 2002. As engineers, we were raving about Java/Swing & the JDK. After a while, one of the audience members couldn't take it anymore & spoke up loudly - "WTF is Java ? It has never made a dime. We sell boxes. That's what makes money. We should be talking about that!" He was a marketing guy for the Sparc workstations that was Sun's bread & butter…

I want to know why Jini failed and if something like it (internet dialtone) either exists now or will exist.

Re: Diary of a programmer with no clue about marketing

#152
post #12

This is the second or third post I'm seeing today where a dev person could use some help with marketing their product. This is what I consult in, so I'd be happy to try and answer any questions you or anyone wishes to ask. Fire away! If the answer requires more information then I'll ask you to email me instead.

Oh man nobody replied, guts

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