Show HN: Left Buzzfeed to launch this

Great idea! How much of my data are you mining?

EDIT: Not much, it seems! http://getrather.com/privacy-policy.php

If it's just "some of it", they're doing something wrong.

Not to downplay the OP's product (the launch page is very well done, btw), but this reminded me of the well-publicized winning TV-themed hackathon entry earlier this year by a teenager:

http://www.motherjones.com/media/2013/05/meet-17-year-old-sa...

Again, it's not a downplay of the OP's achievement, but a remark on how such a seemingly simple service is in high demand, such that a total underdog could win a hackathon with it. With some more work and thought to its features, this could be a real product for highly-social-networked people, and obviously not the kind of thing that the social networks will themselves create.

Using an ordinary English word with no capitalization for your product's name makes the marketing copy hard to read.

I first parsed "Why rather kicks ass" as "Why rather kick ass" and thought "yeah, why not go kick some ass (?) instead of sitting behind my computer like I've been doing all day".

Then I realized you meant "Why our product (which is named "rather") kicks ass".

A few suggestions and issues:

I can't figure out how to add my own keywords. All I can do is choose from the predefined lists like "popular" etc.

The scroll bar is very faint, almost to the point where I didn't realize I could scroll and thought the UI had broken when the "replace content" box was pushed off screen by kill list selections.

On Facebook, when you replace content I see the rather logo and an "undo" button. I'd like to see a "why?" link or text description explaining what kill list was matched for that particular content to be replaced. I had a friends post, seemingly about nothing, replaced and I couldn't figure out why.